Oct 16, 20134 min read

Marketing Day: October 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

The Marketing Land Guide To The Twitter IPO: Key Facts, Figures & S-1 Filing Document Marketing Land’s simplified version of key facts, revenue figures and usage stats pulled from the Twitter S-1 filing with the SEC in October 2013. Follow along with Marketing Land’s complete news coverage of the Twitter IPO process, along with insight and analysis on what it all means for digital marketers.
Is Microsoft’s Scroogled Campaign Working? Not If Gaining Consumers Is The Goal Microsoft has been attacking Google’s products and services with its “Scroogled” campaign for almost a year now. Is it working? Ad Age has an interesting story with experts saying yes, in terms of ad effectiveness. But if the ads are judged as effective by actually causing people to switch, I’d say the answer is a […]
Google Launches Media Tools Website For Journalists Google released a new site this week geared toward media outlets and journalists. The new site offers an extensive set of Google Media Tools, all neatly assembled into one place. According to Google, the site is a, “Starting point to tap into Google’s suite of digital tools that can enhance news gathering and exposure across […]
Display Is The New Search: A Familiar Battle With Fraud Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search. Fast forward nearly ten years later, and it might seem as if history is repeating itself all over again — click fraud is invading display. In fact, fraud is […]
Twitter Amended S-1: Over 70 Percent Of Revenue From Mobile Twitter released its S-1 form on October 3. In that document company reported revenues of just under $317 million in 2012 and revenues of slightly less than $254 million for the first six months of 2013. This afternoon Twitter amended its S-1 to reflect Q3 earnings of roughly $168 million. Thus for the first nine […]
Yahoo Q3 2013 Earnings Just Beat Expectations, Ad Sales Rise But Prices Fall Yahoo reported its Q1 2013 earnings today, with GAAP revenue of $1.4 billion and $1.08 billion excluding traffic acquisition costs and earnings per share of $0.34 for the quarter. All earnings stats were off from Q3 2012. Still, earnings per share came in just above analyst expectations of $0.33 and revenue hit the target of […]
Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines” Global traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn’t seen since 2011. Yahoo CEO Marissa Mayer revealed the traffic stats during today’s Q3 earnings call, saying that Yahoo’s “product sprint and increased engagement effectively erased two years of traffic declines.” She shared two separate charts, one for […]