Marketing Day: October 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Europeans: Google Privacy Policy Not Illegal But Please Make Some Changes

After all the saber rattling, commentary and anticipation yesterday there was an expectation that Google would be asked by European data protection authorities, led by the French privacy regulator CNIL, to “unravel” or roll back its unified privacy policy. There was also a strong suggestion that there might be fines imposed. Instead we essentially got […]

1. 4 Keys To A Killer Seasonal Content Strategy

“Create evergreen content.” We have all heard this sentiment so many times, and we’ve probably read those exact words even more often. Create content that never goes out of date. Content that’s fresh, useful and compelling all year round. But guess what? This column isn’t about evergreen content. Like the song says, to everything there […]

1. Yahoo Poaches Key Googler Henrique de Castro As New Chief Operating Officer

Yahoo announced today it has hired Henrique de Castro, currently vice president of Google’s worldwide Partner Business Solutions group, as chief operating officer (COO). It’s a major role: he’ll be overseeing Yahoo’s sales, operations, media and business development worldwide. According to Yahoo’s press release, De Castro will join the company on or before January 22, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Webcasts Next Week: What Makes an Ad Great? – Tues 10/23 and Link Building Demystified – Thurs 10/25

2. Google Launches Disavow Links Tool

3. Ex-Googler: “To Please Google With Your SEO, Forget About SEO”

4. Google Adds Call Reporting To AdWords Express

5. 6 Ways To Integrate Your On-Site & Social Efforts

6. Map Search On PCs “Eroding,” Shifting To Mobile — comScore

7. Link Building Tool Review: Serpi.co

8. Using Canonical & Hreflang Tags To Launch New Markets Quickly

9. Majestic SEO Link Reports Now Updated Within Hours

10. Google Widens Gmail Search Field Trial, Includes Google Drive In Search Results

11. Search Week: October 15, 2012

12. Apple Hires A Search Geek (From Amazon) To Improve Siri

13. Search Week: October 8, 2012

14. SEMPO: FTC Is “Strongly Considering” Review Of How Search Engines Disclose Paid Listings

Online Marketing News From Around The Web:

Analytics

1. E-Commerce Tracking Tips for Google Analytics Users, www.cmswire.com

2. Know Your Limits – A Google Analytics Reference Guide, www.advanced-web-metrics.com

3. Steal this Product Listing Ads Dashboard before Wednesday, www.portent.com

Business Issues

1. Echofon Shutters All Desktop Twitter Clients to ‘Focus on Mobile’, thenextweb.com

2. Facebook gives more to Republicans, CNN Money

3. Facebook R&D Goes Global: Opens Engineering Office In London, Its First Outside The U.S., TechCrunch

4. Yahoo Chief Revenue Officer Michael Barrett to Exit, Ad Age

Content Marketing

1. 6 Ways to Create Content that Catches Attention, www.contentmarketinginstitute.com

2. Testing Content Via Different Marketing Channels, www.distilled.net

Conversion Optimization

1. 9 Things to Do To Improve Your Checkout Process, www.stayonsearch.com

2. Conversion Rate Optimization with Google Analytics Funnels, certifiedknowledge.org

3. Multi variant testing, www.branded3.com

4. Targeted Landing Pages Have Higher Conversion Rates – Why Aren’t You Using Them?, www.conversionvoodoo.com

Copywriting, Design & Usability

1. 5 Quick Ways To Improve Your Website’s Usability, usabilitygeek.com

2. A simple guide to responsive typography, www.webdesignerdepot.com

3. Lean Strategy for UX Design, uxmag.com

4. What is typography? Learn the basic rules and terms of type!, www.creativebloq.com

Display & Contextual Advertising

1. A makeover for Performance reports, Inside AdSense

2. Art and the Algorithm: Leveraging RTB to Boost Creative Performance on Facebook Exchange, fbppc.com

Domaining

1. Tourism Ireland buys Ireland.com domain name for €490,000, www.businessandleadership.com

Email Marketing

1. Etsy accused of exploiting Breast Cancer Awareness Month in marketing email, www.dailydot.com

Mobile Marketing

1. Customers Respond to Sites Whipped into Mobile Shape, eMarketer

2. Maps, Shmaps: Passbook Will Be Remembered as the Real Story for iOS6, blog.kelseygroup.com

3. Marketing To Mobile Users: Proof Is In The Numbers, MediaPost

Search Marketing

1. 10 Dead Simple Tips to Take Advantage of Google+ for SEO, SEOmoz

2. 8 Ways SEO Should Influence Your Marketing Copywriting, blog.hubspot.com

3. Sharpest Tools in the SEO Shed: The Top 13 SEO Tools, www.roidna.com

Social Media

1. How The Facebook Like Mentality Has Changed, allfacebook.com

2. Path Update Brings Facebook and Instagram Import to Existing Users, thenextweb.com

3. Slower-than-Expected Rise of Social Network Users in Russia, eMarketer

4. The Red Bull Stratos Project: How A Jump From The Stratosphere Affected Facebook Pages’ Likes, allfacebook.com

5. Twitter VP Talks Magazines, Advertising at MPA Conference, AdWeek

6. UA Study Examines How News Spreads on Twitter, uanews.org