Oct 15, 20135 min read

Marketing Day: October 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Moz Analytics Launches Out Of Beta Today, Moz opened the gates on its new Moz Analytics platform that launched in private beta roughly five months ago when the company rebranded from SEOMoz. Moz Analytics is an expansion of the company’s original SEOMoz PRO platform that primarily focused on organic search data. Moz Analytics gives users insights into organic search, social and […]
Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter Do [Report] Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are. That’s the main takeaway from an annual report released today by Shareaholic, makers of social sharing buttons and widgets that the company says are used by 200,000 publishers. The report covers September 2012 […]
Adobe Analytics Update Aims To Help Marketers Act Faster With Real-Time Visualizations And More Today, Adobe released a fall update for Adobe Analytics, part of the Adobe Marketing Cloud, with features designed to help marketers more easily identify, communicate and take action on data patterns in real-time. The Adobe Analytics update includes new predictive analytics capabilities and anomaly detection, real-time reporting and data visualizations, as well as additional video and […]
Report: iPhone 5 Models Driving 40 Percent Of Traffic According to new data from ad network Chitika, the iPhone 5 together with the just released 5s and 5c models are now responsible for more than 40 percent of iPhone traffic in North America. Using screen size and resolution analysis of “tens of millions of North American ad impressions generated by iPhone users between September […]
Facebook To Roll-Out New Website & Mobile App Custom Audience Feature Facebook announced today a new website and mobile app custom audience feature to be released globally in the coming months. According to the announcement, a select group of test partners are currently using the new feature that allows marketers to place ads in News Feeds of people who have visited their website or downloaded their […]
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The Quietest, Most Ubiquitous Gmail Ads Beta: Understanding Gmail Sponsored Promotions While much has been written about the new Gmail ads that look a lot like regular emails in the Promotions tab, did you know they are actually an extension of an ongoing beta called Gmail Sponsored Promotions? The ads shown above, below and in the box to the right of nearly every email message on […]
Tricky Treat: Google Smartwatch Rumored For Halloween The site 9to5Google yesterday reported a rumor that a Google smartwatch will be announced on October 31 this year. Well before this, Google was rumored to be working on a smartwatch. Not long ago, the company acquired WIMM labs, builder of smartwatches. I have no doubt that Google will introduce an Android-based watch. But will it be […]
R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into […]
Report: Mobile Video Campaigns Earn 13.64% CTR, Far Outperforming Desktop A mobile video engagement report from video technology company Unruly discovered the average CTR of mobile video campaigns has more than tripled in the last twelve months, growing from 3.73 percent in Q4 of 2012 to 13.64 percent this year. According to the report, mobile video campaigns far outperform desktop campaigns, with desktop campaigns earning a […]
No, Eric Schmidt’s Face Isn’t All Over Google+ In Protest Over Shared Endorsement Ads It sounded huge. Angered by Google expanding the use of social profile information in advertising, Google+ users were changing their profile pictures to that of Google executive chairman Eric Schmidt in protest. So went several reports. The reality is practically no one is doing this. For the few who are, good news. Google’s rules about […]
Twitter Users Now Able To Receive Direct Messages From All Users (Whether They Are Following Or Not) As Twitter nears their IPO, the features keep on rolling in for marketers. A new setting for Twitter accounts will give marketers the ability to receive private messages from all Twitter users. This will be a boon for marketers who don’t want to address customer service issues, hot topics or sensitive material with a public […]