Oct 11, 20134 min read

Marketing Day: October 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

FAQ: All About Google’s New “Shared Endorsement” Ads

On November 11, Google is expanding the use of “Shared Endorsements” in ads, where people’s images and the things they like, comment on, rate or have reviewed through the Google+ social network can be used. Here’s the rundown on how it works and how it differs from what Google already does. Doesn’t Google already use […]

But Do You Love Me? Study Measures Consumer Emotional Attachment To Rank Top 100 Brands

Research firm APCO Insight’s study ranking the Top 100 Most Loved Companies discovered people are emotionally attached to tech companies, but Mickey Mouse steals everyone’s heart, with The Walt Disney Company winning the No. 1 spot. Using its proprietary Emotional Linking model, APCO evaluated more than 600 of the world’s largest corporate brands, surveying 70,000 […]

Yelp, Happy With iOS Mobile Reviews, Expands Feature To Android

After about two months of what you could call an iOS-only test, Yelp is now letting Android users write reviews directly from their mobile device, too. Yelp didn’t allow its users to write reviews on mobile devices until launching that feature on iOS back in August. The company’s logic was that reviews written from mobile […]

Chrome Browser Grows To 3 Percent On iOS

Google is trying to get as many people as it can to use Chrome and sign in across platforms. There are multiple benefits to Google, including collecting data for its recently announced Estimated Total Conversions analytics offering. Chrome is the most widely used browser in the world, with a nearly 40 percent global market share, […]

Google Launching “Sponsored Endorsements” — User Ratings, Comments, Likes Integrated Into Ads

Google is going to use the images, likenesses, comments and other user-created data of its users in ads on its display network. The forthcoming Google display ads will be called “Shared Endorsements.” They’re not yet live, and they won’t apply to users under 18. There will be an opt-out. NOTE: See our follow-up story, FAQ: All […]

Bring Life To Your Email Campaigns: 5 Tips For Live Email Content

To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase […]

How To Update An Entire Dashboard In Excel With One Radio Button [VIDEO]

I’ve been writing a series on how to create dashboards in Excel that started with this post on Search Engine Land and carried over to Marketing Land. Now, I’m going to show you a trick that will give you the ability to control an entire dashboard with one menu — in this example, a radio […]

The Questions Google Refuses To Answer About Search Privacy

Last month, Google made one of the biggest changes in search privacy ever, by routing all searches through its Google Secure Search service. Why did it make the change? Why didn’t it close some loopholes that leave some search data vulnerable? Google — which is demanding more transparency from the US government over privacy issues […]