Oct 11, 20124 min read

Marketing Day: October 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

IAB: Mobile Ad Revenue Nearly Doubles While Interactive Spend Overall Reaches Record $17B

Mobile advertising grew 95% from the first half of 2011 to the same period in 2012, though the sector still only represented $1.2 billion in revenues, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers, which jointly release revenue figures for the industry every quarter. The industry as a whole grew to an all-time high […]

Optimizing Facebook Campaigns For Performance

To get the most out of your Facebook campaigns, you need to devote time to evaluating their performance — not just after they’ve finished running, but while they are still active. You aren’t best served by creating ads, running them for several weeks, and then checking them after they have finished spending. You will see much better […]

Taking Your Business Mobile: Mobile Website Or App?

Whether we like it or not, the mobile world is growing rapidly around us. There are over a million apps on the market and businesses worldwide are becoming mobile. The time has come. You have finally decided it’s time to take your business mobile. How difficult can it be to make an app? The question […]

Custom Open Graph Actions That Auto-Post Content Are No Longer Welcomed On Facebook

Open graph actions have been a boon to Facebook so far, driving engagement while increasing clicks and likes. However not all of the actions have been positive, such as auto-posted actions. Items that auto-post consumed content that aren’t a standard action have showed a lower quality experience and will will be going the way of […]

Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care

Earlier this year, Google announced a privacy policy change that was widely covered by tech blogs, the mainstream press and which generated much governmental concern. Last month, Microsoft announced the same type of change. That generated little reaction. Either Microsoft’s change deserved the same scrutiny from all the same parties that examined Google so closely or […]

Schmidt’s Choice: He’d Take Apple CEO Spot Over Amazon & Facebook

Once CEO of Google, now executive chairman, if Eric Schmidt could become CEO of Apple, Amazon or Facebook, which would he choose? Asked during an on-stage interview with Walt Mossberg and Kara Swisher from AllThingsD, Schmidt went for the one with the most cash, Apple. The question came from an audience member at a 92Y event […]

Expanding Your Online Presence: The Email/Social Merge

You have email, Twitter, Facebook, Instagram, YouTube, Pinterest, Gentlemint, Spotify, Tumblr… literally dozens of networks to market on. You can reach an audience through any combination of the above. As an email marketer, you know that the most valuable connections happen in private email inboxes. But activity on social networks, where fans can share with […]

Senator Meddles “With Primal Forces Of Nature,” Opens Investigation Into Data Collection Firms

Data collection firms are the new Big Tobacco. West Virginia Senator John D. Rockefeller IV has initiated what the New York Times called “an extensive investigation of nine leading information brokers.” While their practices are legal, Rockefeller expressed concern that consumers don’t know what information is being collected about them or how it’s being used […]