Marketing Day: October 10, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Facebook To Retire Who Can Look Me Up” Search Setting, Finalizing Changes Announced Last Year

Facebook announced today it would be completing the removal of its “Who can look up my timeline by name?” search setting. Last December, the company announced the search setting would be automatically retired for users no longer taking advantage of it, with a “small percentage of people” still using the search setting able to access […]

1. Microsoft Joins the Anti-Cookie Movement, Working On Its Own Replacement

Following news that Google is likely working to replace the much-maligned cookie for tracking and ad targeting on the web, Ad Age is reporting Microsoft is working on its own cookie-replacement technology. Microsoft is apparently developing technology that would run on its own devices and platforms including Windows desktops, tablets and smartphones, Xbox, Bing and […]

1. Twitter Now Works On Android Tablets – Well, One Tablet

Twitter announced they now have a mobile app specifically designed for tablets. Truth is, they just launched a mobile app for one tablet, the Samsung Galaxy Note 10.1-2014 Edition. Twitter promises to support more than just one tablet, stating soon this app will be available on “other Samsung tablets.” The tablet Twitter app adds: Multi-screen […]

1. LiquidM Launches First White-Labeled Mobile Ad Management Platform

LiquidM emerged from stealth mode today to announce the public availability of its new white-labeled mobile advertising management platform. The cloud-based SaaS product is designed to simplify mobile ad management processes for mobile media buyers. “As the mobile advertising industry is moving through the trough of disillusionment, more and more mobile advertising companies are looking […]

1. New @EventParrot Twitter Experiment Delivers Breaking News Via Direct Message

Twitter isn’t saying anything officially, but by all appearances the company has launched a new experiment that could increase user engagement and retention. The experiment is simple: Anyone that follows the @EventParrot account will start to get breaking news delivered via direct messages. It functions much the same as the @MagicRecs experiment that Twitter launched […]

1. Just 2 More Days to Save $300 on SMX Social Media Marketing – Register Now

SMX Social Media Marketing Super Early Bird rates – the lowest offered – expire tomorrow, Friday, October 11. Register now. Attend for: Exceptional content: 2 days featuring tactic-packed sessions 100% focused on paid, earned and owned social media Invaluable connections: Meet others like you and the expert speakers pre-show and in-person while you’re enjoying the […]

1. Major Facebook Insights Upgrade Gives All Page Owners More A Powerful Feature Set

A powerful new Facebook Insights upgrade has arrived in an Admin Panel near you. The new Insights has a 6 tabbed approach that breaks up statistics into specific categories and uses simpler metrics. The updated Insights is available to all users and can be found under the Insights section of the admin panel. Here’s a […]

1. Study: Number Of People Who Share Or Post Videos Online Has Doubled Since 2009

A study from Pew Research Center evaluating the online video activity of American adult Internet users found the number of people who share or post videos online has doubled in the last four years, growing from 14 percent in 2009 to 31 percent today. The Pew Research Center surveyed 1,003 adults via telephone interviews, with […]

1. Lies, Damned Lies & Email Best Practices

It isn’t often that one challenges best practices. They are called best practices because they are apparently the best. In 2008, Return Path conducted a subscriber experience study to see which businesses were following the best practices at the time, like personalizing messages and honoring unsubscribe requests within a reasonable timeframe. Flash forward five years, […]

1. Most Of Fortune 100 Don’t Live Up To Google’s Mobile Best Practices — Even Google

Which of the top Fortune 100 brands do the best job living up to Google’s mobile best practices? The answer is: Coke, FedEx, TIAA-CREF, Walgreens and insurance company Liberty Mutual. Some of the names on the list, created and complied by The Search Agency, are not surprising while others are. One of the surprises is that mobile commerce […]

1. Microsoft Wins 13 Bing-Related Domains From Squatter

In a decision announced last week, Microsoft won 13 domains from a cybersquatter based in Taiwan. It was a quick case. Microsoft submitted its complaint on September 24th, asking the National Arbitration Forum (NAF) to transfer ownership of the domains from the registrant, Chiou Ji-an. The domains listed in the complaint all include the name […]

1. Miss The SMX East Conference Last Week? Check Out The 10 Most Popular Presentations Now

By all accounts, last week’s SMX East Conference in New York City was a huge hit, with rave reviews from attendees and presenters alike. With a keynote session that included Twitter’s Richard Alfonsi sitting down for a one-on-one with Marketing Land’s Danny Sullivan, this year’s SMX East Conference saw more than 100 presentations spread out […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users

2. Niagra Falls Photo Wins Bing Hometown Homepage Photo Contest

3. AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]

4. Just 2 More Days to Save $300 on SMX Social Media Marketing – Register Now

5. New Google AdWords Interface Design And Logo Starts Rolling Out

6. 5 Ways PPC Can Make You A Smarter Marketer

7. Google Hummingbird: When Evolutionary Becomes Revolutionary

8. The Top 7 Milestones Of Google Search

9. Google’s Matt Cutts: User Redirection Based On Location Is Not Spam

10. Google Now Cards Invade The New Google Maps

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent, Affiliate Marketing Blog

2. High Street Retailers: How to Use Affiliates to Drive In-store Customers and Sales, performancein.com

Analytics

1. Analytics Blog: No Code Required: Auto-Event Tracking with Google Tag Manager, Google Analytics Blog

2. Validating an Analytics Start-up with Analytics (Part II), Web Analytics World

Blogs & Blogging

1. 5 First Year Posts that Led to Over 6 Million Views, ProBlogger

Business Issues

1. Microsoft Board Said to Work on Hiring New CEO This Year, Bloomberg

2. Pinterest Partners With Telefonica In Exclusive Android Deal, PR Newswire

3. Twitter accidentally reveals IPO date: Nov. 15, VentureBeat

4. Why TV Execs Are Still Skeptical Of Twitter’s Power To Attract Eyeballs, www.fastcompany.com

5. Google: EU privacy spat will ‘play itself out’, bigstory.ap.org

Content Marketing

1. 5 Ways to Boost Your Content Marketing Strategy with Content Curation, Salesforce

2. 6 Content Marketing Principles Every Business Needs to Follow, Entrepreneur

3. 7 Content Marketing Tips: Your Audience Attention Cheat Sheet, www.jeffbullas.com

Conversion Optimization

1. 5 Conversion Rate Optimization Case Studies, www.steamfeed.com

Copywriting, Design & Usability

1. Top Questions To Ask Your New Design Client, Overit

Display & Contextual Advertising

1. Fraud: Stop Pointing Fingers And Take Responsibility, www.adexchanger.com

Domaining

1. After 12 Years & Over 70 UDRP’s Sony Finally Gets Around To Filing A UDRP On SonyStore.com, The Domains

2. Google and Amazon.com backpeddle on closed top level domain names, Domain Name Wire

E-Commerce

1. Popular or not, web retailers can use help building shoppers’ trust, Internet Retailer

2. The Mega Guide to Maximizing eCommerce Sales, Revenues and Performance on all Fronts, KISS Metrics

Email Marketing

1. How to Lose Customers and Alienate Subscribers, blog.returnpath.com

General Internet Marketing

1. The Key Elements of an Inbound Marketing Campaign: Analyze, www.searchenginepeople.com

Internet Marketing Industry

1. Retargeting Company AdRoll Says It Has Reached A $100M Revenue Run Rate, TechCrunch

2. StrongView Expands Marketing Cloud with First Customer Insight Solution Supporting Unlimited Cross-Channel Interaction Data, www.strongview.com

Mobile/Local Marketing

1. Exclusive Q&A with On3 Founder Rob Rusher: How Google Glass Is Like ‘Minority Report’, www.adotas.com

2. Huge CEO on what Siri, Google Glass, and mobile will mean for brands, upstart.bizjournals.com

3. The ExactTarget Blog Important Legal Changes for SMS Marketing Campaigns, Exact Target

4. Native Content: The Cure For Mobile Advertising’s Woes, Contently

Other Items

1. A first look inside Google’s futuristic quantum lab, www.theverge.com

2. Google engineer submits joke support ticket asking for a monorail. Google buys monorail cars, thenextweb.com

3. Would you buy a new car from Google?, www.siliconbeat.com

Reputation Management

1. Do you have these 3 essential online reputation monitoring systems in place?, www.trackur.com

Social Media

1. Burt’s Bees Stages Classic Works of Literature in Six-Second Vines, AdWeek

2. Exploring the Social TV Viewing Phenomenon, eMarketer

Video

1. Which Short-Form Video Platform Is the Right Fit for Your Brand?, www.acqyack.com

2. How to Create YouTube Videos That Connect With People, Social Media Examiner