Marketing Day: October 10, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Pinterest May Have More Visitors Than Tumblr; If Not, It Will Soon

The folks at Compete made a splash today with a blog post that shows how Pinterest recently surpassed Tumblr in terms of unique visitors. Compete called it “monumental” and the news spread pretty quickly on Twitter and other tech/social circles. Compete’s chart shows Pinterest on a more rapid rise toward 25 million uniques, while Tumblr […]

1. TweetDeck Gets A Light, Bright New Design

If you’ve been one of the many users turned off by the dark, drab TweetDeck look, you’re in luck. Twitter has released a new version of TweetDeck that mimics the web version of Twitter with a lighter, cleaner look. If you’ve been one of the avid users who’ve loved the dark look, no worries. A […]

1. Grids Are Great, But What Of The Subtle Undertones Of Creative Testing?

Within all marketing and media, and certainly digital, where there are intricate moving but measurable parts, testing has become a mainstay. Because we all aspire to better testing, it’s a study in progress. Depending on your partners, vendors, systems or tools, much of your testing may be left to your team’s raw imagination, discipline and […]

1. Tensions Rise Over “Do Not Track” Rules

ZDNet offers a rundown on the current, increasingly tense state of “do not track” (DNT) negotiations. The W3C standards body is trying to develop a DNT standard and ad-industry trade groups are essentially trying to derail it. Simply put, DNT is part of a larger set of consumer privacy protections first proposed by the US […]

1. Prominent WNBA Team Has Google+ Page Removed, Told To “Start Over”

Last year the Minnesota Lynx won the WNBA championship and won the hearts of an avid social media user base. A social media user base that the Minnesota Lynx cultivated on Google+ thanks to early adoption and a strong focus on the new social network. On Sunday the Lynx advanced to yet another WNBA finals appearance, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Tracking Changes To Google’s 50 Webmaster Guidelines Pages

2. Google’s Page Speed Server Module Now Out Of Beta: mod_pagespeed

3. What Makes Paid Search Programs Successful From Search To Conversion?

4. Dealing With People – The Hardest Part Of SEO

5. Google Partners To Offer AdWords-Specific Credit Card

6. Survey: iPhone Owners Generally “Not Affected” By Maps Issue

7. Chitika: We Got Google’s Local Search Number Wrong

8. Report: Google Seeks To Avoid EU’s Antitrust Wrath By “Labeling” Its Own Services

9. What 65 Google Changes May Mean For Your Link Strategies

Online Marketing News From Around The Web:

Business Issues

1. Microsoft CEO sees company becoming more like Apple, Reuters

2. CityGrid Lays Off 15% of Workforce, Moves to CPA Pricing Model, www.screenwerk.com

3. CityGrid Media cuts staff, but Urbanspoon keeps growing, www.geekwire.com

4. Widening Scrutiny of Google’s Smartphone Patents, New York Times

5. Yahoo CTO Ash Munshi Has Left, www.businessinsider.com

Content Marketing

1. 5 B2B Content Marketing Mistakes That Offer Teachable Moments, Online Marketing Blog

2. Marketers Bullish on Future of Content Marketing, eMarketer

3. Newsjacking vs. New-Jacking: Be First With Content and Dominate Your Niche, www.thesaleslion.com

Conversion Optimization

1. 8 Small Business Landing Pages Critiqued for Conversion, unbounce.com

Copywriting, Design & Usability

1. Top 10 things still to fix in experience design, www.foolproof.co.uk

General Internet Marketing

1. How to Start Networking When You Don’t Know a Single Person on the Internet, kikolani.com

2. The Quick & Easy Way to Discover Your Unique Competitive Advantage, www.marketingwords.com

Internet Marketing Industry

1. What Are Marketers Evaluating To Determine Where External Budget Dollars Go?, Marketing Pilgrim

Local Marketing

1. Google+ Local Reviews Now Showing Descriptive and Not Numerical Scores, Mike Blumenthal

2. How to Create Local Content for Multiple Cities, Small Business SEM

3. Removing Duplicate Listings from Different Business Directories, www.ngsmarketing.com

Mobile Marketing

1. Developers stymied by Mac App Store approval delays, www.macworld.com

2. How Tablets Affect TV Viewing, eMarketer

3. The keys to mobile-first success, Internet Retailer

Other Items

1. Apple Choice of IPhone Aluminum Said to Slow Down Output, Bloomberg

2. Meet the ‘new eBay’, news.cnet.com

3. The Do Not Track standard has crossed into crazy territory, www.zdnet.com

Reputation Management

1. Tim Cook’s Apple Apology Disrupts Reputation Criticisms, www.trackur.com

Search Marketing

1. 4 Unmatched Sources To Track Google Algorithm Updates, www.seo.com

2. How to Dramatically Improve SEO in One Simple Step, www.inc.com

3. PureModern.com reverses its multi-site growth strategy, Internet Retailer

Social Media

1. 4 Examples of How to Target Facebook Content to Unique Fan Demographics, socialfresh.com

2. Britain to prosecute only "the most serious" Twitter and Facebook offenses, www.dailydot.com

3. Creating a content strategy for Google+, www.smartinsights.com

4. Dear Pinterest: I Loathe You No Longer, spinsucks.com

5. Facebook and Twitter could be asked to increase moderation of networks, The Guardian

6. Facebook Starts Showing Birthdays And Selling Gifts At The Top Of The Mobile News Feed, TechCrunch

7. Hello, Pretty URLs!, blog.findery.com

8. How do you budget for social media marketing?, www.businessesgrow.com

9. How Kellogg Mines Social Data, www.digiday.com

10. How Tweets influence political donations: New Twitter study with Compete, advertising.twitter.com

11. Inspirations for Findery: One of Many, blog.findery.com

12. New tool to select your events of interest in social networks, www.alphagalileo.org

13. Pinterest comments on "major flaws" in its sign-up process, www.dailydot.com

14. Pinterest Flaws Allow Some to Gain Millions of Followers, www.goseewrite.com

15. The Startup’s Guide to Facebook Fan Pages, KISS Metrics