Oct 1, 20124 min read

Marketing Day: October 1, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook: Don’t Worry About Ad Clicks, Optimal Reach & Frequency Are Just As Important

By now we’ve all heard the doubts on whether or not Facebook Ads work to drive meaningful business. Today Facebook will be unveiling data that counters the traditional ideology that clicks are king for brand advertisers. The new data shows that brand advertisers should focus on impressions, reach and frequency. Facebook teamed up with Datalogix, […]

Yahoo’s Marissa Mayer Adds “Mom” To Her Title, Gives Birth To A Baby Boy

Yahoo CEO Marissa Mayer took time away last night from transforming Yahoo to give birth to another transformation, a baby boy born to her and husband Zack Bogue. BBB — Baby Boy Bogue, as they’re calling him until deciding on a name, arrived one week early at 10:22pm last night weighing in at 8 lbs, […]

Google Tag Manager: New Google Product

Today Google announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or remove tags used for marketing and measurement without the need to ask from webmasters to change the website code. According to the Google Tag Manager help center: Google […]

Urban Airship Brings New Geo-Precision To Targeting In-App Notifications

Portland-Oregon based Urban Airship has launched a new location messaging product. It enables publishers and developers to deliver locally relevant messages from within their apps using a variety of precise location-targeting capabilities. Specific locations can be excluded as well. Marketers could, for example, target a zip or neighborhood exclusively or equally block a specific area from receiving the […]

Yandex Launches Browser, Alternative App Store For Android Devices

This morning Yandex made two significant announcements: a new Chromium-based web browser and an alternative app store for Android handsets, called Yandex Store. The browser supports both Mac and Windows. In addition to Chromium, which is the source code for the Google Chrome browser, the new Yandex browser uses WebKit and incorporates Opera’s Turbo technology, which helps […]

Will Search Engines One Day Be Overcome With Display Ads?

Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has been credited as an ad-free (or, at least, display-ad-free) search engine, the animated banner ad for the Nexus 7 Android tablet came as a bit of a shock to both Google users and the wider industry. While this […]

Top Tweets Personalized To You Are Now Appearing In Your Discovery Tab

In May Twitter had changed the Discovery tab to include more personalization on content discovery. That change was an improvement, but focused on top stories & content, not necessarily Tweets. The new change is geared more to popular Tweets than just news articles. When a user now clicks on the Discovery tab, they see “Tweets, What’s happening now, […]

Google Continues Dismantling Feedburner: Goodbye Adsense For Feeds

Google has announced plans to shut down its Adsense for Feeds service, a move that continues Google slow dismantling of the Feedburner RSS service. Adsense for Feeds is (was) Google’s primary moneymaker for Feedburner. The program allowed publishers to make money by putting Google ads in their RSS feeds; when a user clicked an ad, […]