Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
This week was full of news that will have an impact on marketers today and well into the future. Foursquare rolled out ratings aimed at undermining Yelp’s star platform, Twitter continued to promote Twitter Cards, Schema.org integrated Good Relations vocabulary, Google introduced Universal Analytics and Federated Media shut down their direct sales business. Marketing services […]
There are a lots of tablets in the market now and hardware-tracking firm IDC says that Android’s share is gaining on Apple. However, despite the increase in “shipments” of various tablets, very few of them drive meaningful web traffic according a new study from mobile publishing platform Onswipe. Onswipe says that the iPad is responsible […]
It’s hard to believe that we’re already a month into the fourth quarter. Most affiliate management initiatives are centered around the holiday shopping season; and, now that those plans are in motion, this is a good time to start thinking ahead and planning for 2013. While it may take a little more doing to get […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
#031: My Advice to Beginning Bloggers [Podcast], michaelhyatt.com
Do More Comments Make Your Blog Stronger?, www.blueglass.com
Content Marketing
Experts Reveal Content Marketing Truisms–And A Few Important Non-Truisms, www.demandgenreport.com
Reverse Engineer Content Strategy – Magazine Planning Offers Blueprint, www.contentmarketinginstitute.com
Copywriting, Design & Usability
Dueling and Design, uxmag.com
Isn’t it about time to take UX Research more seriously?, www.simpleusability.com
Display & Contextual Advertising
Is Retargeting Coming to Twitter?, www.digiday.com
Email Marketing
Responsys: Promotional email sends up 20% YoY, www.bizreport.com
General Internet Marketing
34 SaaS Marketers Reveal What Inspires Them About Modern Marketing, KISS Metrics
Press Release Ideas for Small Businesses Who Don’t Have a Lot of News, www.newspapergrl.com
Understanding the Intimacy Differences of Blogging, Video, and Podcasting, www.ryanhanley.com
Marketing automation: the rocket science of B2B marketing, econsultancy.com
Mobile, Social Get Holiday Boost, eMarketer
Mobile Marketing
Don’t be misled by smartphone market share numbers, Internet Retailer
Under the Hood: Integrating standalone mobile app features into Facebook for iOS, www.facebook.com
Reputation Management
How Online Reviews Make (or Break) Your Business, www.inc.com
Social Media
News Feed, EdgeRank and page posts: what’s really going on with Facebook?, Inside Facebook
A New Look for Friendship Pages, newsroom.fb.com
Facebook Testing Notification Sounds, Business Insider
Facebook Testing Out Comment Threading, Adds Reply Button, www.kairaymedia.com
Family Feud: Tense Thanksgiving for Facebook and George Takei, Wired
Now is the Time… to Invest in Gold, blog.reddit.com
The Age-Old Question: How Do I Build a Social Media Audience?, www.business2community.com
The New, Old Rules for Winning Fans and Influencing Followers, www.businessesgrow.com
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