Nov 7, 20135 min read

Marketing Day: November 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Google Glass Adds Work/Home Directions, Google Calendar Search & More Google has rolled out a few new search-related features as part of a new software update for Google Glass wearers. The XE11 software update lets users say voice commands like “get directions to home” or “get directions to work.” To make that possible, though, the user has to first provide home and work addresses in […]
Study: Only 8% Of Brands Believe Its Marketing Team Is Strong Across All Digital Marketing Channels A new survey from Online Marketing Institute in conjunction with Kelly Staffing and ClickZ has discovered a majority of brands and enterprise organizations rank digital marketing very important, but only eight percent claimed to have marketing teams that were strong across all digital marketing channels. Surveying a total of 750 brands and agencies ranging from […]
Google Brings Local Search To Digital Displays Across London Google has undertaken a novel marketing experiment in London. Called “Google Outside,” and first reported by the website Campaign, Google and agency R/GA have deployed 160 digital displays at bus stops and underground stations across London. The electronic displays offer “local search” information on tourist attractions, businesses and entertainment. As far as we can tell […]
Social Media Checklist For New Websites & Businesses As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at […]
Mobile Trends By The Numbers, Just In Time For The Holidays Mobile is on the minds of brands and consumers everywhere. Innumerable stats point to the rise of mobile and the subsequent changes in consumer behavior. Consumers are quickly re-shaping the way brands connect to their audiences as they take hold of the multi-screen world. With the holiday season just around the corner and a new […]
Thumbs Down? Facebook Testing Star Ratings For Pages Turns out that the Facebook ‘Like’ that we’ve grown to love just might not be descriptive enough. The like is binary data that indicates whether or not a user is a fan, or not, but not much else. TechCrunch spotted the usage of star ratings (5 possible) on desktop versions for some pages. This isn’t […]
Report: Key Takeaways From The First Ever Instagram Ad Last week, to the chagrin of many users, the first Instagram ad began appearing in the feed. This flagship Michael Kors ad was analyzed in-depth by nitrogr.am which uncovered the following findings. It should first be noted that the graphic of overall Likes looks identical to other social ads. Typically, brands leverage their own organic […]
Live @ SMX Social Media Marketing: Keynote Conversation With Boston Celtics’ Peter Stringer There are both benefits and challenges to being a brand with an enormous fan base. The obvious benefits involve having a large audience that wants to hear what you’re saying and engage with you on social channels. The flip side is that passion runs high and can lead to difficult situations if those fans aren’t […]
Facebook Drops The Thumb, Intros New “Like” & “Share” Buttons Facebook has given the thumbs down to its three-year-old “Like” button, introducing a new version that replaces the “thumbs up” symbol with Facebook’s logo. A new, matching “Share” button was also introduced today. In a blog post Wednesday, Facebook’s Ray He says the new buttons produced positive results during testing: We’re already seeing a favorable […]
Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones In conjunction with the launch of the Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600 brands. According to the Adobe Digital Index report, app session times on tablets run nearly twice as long as app sessions on smartphones, even though apps […]
Twitter Prices IPO At $26 Per Share, Goes Public Tomorrow As TWTR Ready to get some stock in Twitter? The company, which will list publicly on the New York Stock Exchange tomorrow under the symbol TWTR, will sell for $26 initially. Twitter announced the news via a tweet today. Here’s the tweet: We just priced our IPO. pic.twitter.com/NWXaO4Myq0 — Twitter (@twitter) November 6, 2013 The tweet contains […]