Nov 7, 20124 min read

Marketing Day: November 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Add Interactivity To Your Twitter Pictures With New Service

Ever post an image to Twitter than needs more context? Well ThingLink now allows images posted on Twitter to be interactive. ThingLink is a rich image creator that allows for visual tagging of any photo. Twitter has been making a heavy push towards interactivity with Twitter Cards & enhanced content. ThingLink works within a Twitter […]

Google Chrome Browser Joins The Do Not Track Club

Google’s updated Chrome browser finally adds support for the “do not track” (DNT) standard. This was previously reported and confirmed by Google but is now rolling out. All other major browsers support DNT. The Internet Explorer browser is set to DNT by default. The other browsers require consumers to affirmatively indicate DNT as a preference. […]

3 Basic Ways To Boost Sales By Targeting Emails

You already know how email marketing improves your sales by keeping you in front of your customers. But, if you’re still only using email blasts to your whole list, you’re missing out on an opportunity. You can increase your sales even more by taking time to target your audience with a technique called segmenting. Segmenting […]

Barack Obama Declares Victory On Facebook, Twitter But Not Google+

In case you missed the news, Barack Obama was reelected as President of the United States last night. If you follow him on Facebook, you’d know that. On Twitter, you’d know that. But on Google+, Obama remains stuck in campaign mode. On his Twitter account (with 22.7 million followers), Obama declared victory with what’s now the […]

Election 2012 Breaks Records With 31.7 Million Political Tweets

You simply couldn’t escape it. The social media turnout in #Election2012 was as impressive as the actual voter turnout across the country. So much so that it broke Twitter records for a US Political event: With 20 million tweets, Election Day just became the most tweeted about event in US political history. #election2012 — Twitter […]

Google Analytics In-Page Analytics Gets Link Attribution Reporting

Yesterday the Google Analytics team announced an important improvement to their In-Page Analytics report: enhanced link attribution. The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are a great way to analyze patterns of behavior, and can provide important insights to web […]

Report: Mobile Safari Users Generate More Clicks, Longest Queries

Ad network Chitika provided us with some interesting data comparing click through rates (CTRs) and query lengths on the various desktop and mobile browsers based on millions of impressions on its network. It found that Opera (PC) browser users clicked-through more often than other browser users. Opera users are generally regarded as less mainstream and […]