Nov 6, 20136 min read

Marketing Day: November 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

AdSense Adds A/B Testing Capabilities For Ad Unit Settings Today, Google announced a new AdSense experiments feature that allows publishers to run A/B tests on ad unit settings including ad types and ad styles such as borders and font colors. The feature is available within AdSense as part of Content Experiments. The “Traffic split” option at the bottom of the set-up page is checked […]
Facebook Expands Partner Categories Including More Targets For Retail And Automotive Facebook announced it is expanding the list of partner categories that advertisers can target from 500 to more than 1,000. The audience segments are pulled from Facebook’s third-party data partners Datalogix, Axciom and Epsilon. The Ahead of the holiday season, Facebook is emphasizing the additional partner categories that are relevant to retail and automotive brands, […]
Google+ Invades The Android 4.4 “KitKat” Phone App: What It Means For Businesses & People Practically no one has a phone with Google’s latest Android 4.4 operating system on it yet. But the system, nicknamed KitKat, will shortly be spreading beyond the Nexus 5 launched last week. When it does, people with Android 4.4 will discover that their phone’s dialer has become integrated with Google+. That’ll have a big impact […]
180 Days With Google Glass: Hits, Misses & What Marketers Need to Know Six months ago today, I hopped an early morning flight to San Francisco and headed to Google’s campus to become a Google Glass Explorer. I arrived more with a sense of curiosity than enthusiasm, and had even emailed Danny Sullivan — my boss and Marketing Land’s Founding Editor — a week or two earlier to […]
Marketers Hate These Buzzwords, Which (Ahem) They Created Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets, casual conversations with Starbucks’ baristas — with them. Equally impressive, marketers excel at then claiming to hate the very turn of phrase they elevated to buzzword status. In a new poll of more than 500 marketing professionals, […]
Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of B2B Firms [Report] In a year in which more marketers are reporting increased pressure to deliver ROI, social media finally seems to have become a part of the revenue equation for many companies. More marketers at both B2C and B2B companies report they are not only generating awareness and leads from social media campaigns, but that those leads […]
New Research: The Retargeting Barometer, 3rd Edition The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use of retargeting. Published by Chango, and this time in partnership with Digiday, the study attracted 300 respondents, including brand marketers from a broad set of industries and from media agencies. The full […]
Microsoft’s CEO Dilemma: Internal Candidate, Mobile Maven Or Turnaround King According to Reuters the list of Microsoft CEO candidates to succeed Steve Ballmer is down to a short list of four or five. Among them are current Ford CEO Alan Mulally, former Nokia CEO Stephen Elop, Microsoft executive and former Skype CEO Tony Bates and Microsoft’s Satya Nadella, who at one point oversaw Bing. Mulally […]
Mobile Now 28 Percent Of Total Web Traffic — Report Public Relations firm Walker Sands produces a quarterly index of mobile traffic to its clients’ websites. Yesterday the firm released new data. The data show that collectively Walker Sands’ clients are seeing 28 percent of their traffic from smartphones and tablets. The data also reflect the relative shares of Android and iOS devices. Accordingly firm’s […]
The Most Overlooked Email Marketing Strategy: Segmentation I get questions all the time from marketers looking for advice on their email campaigns. How can we run better campaigns? How can we improve opens and clicks? Should we use HTML templates or plain text? How often should we email? …and so on. Time and again, I’ve noticed that email marketers rarely focus on […]
No, Really, You Should Test That “You should test that.” It’s a phrase that Chris Goward, founder and CEO of marketing optimization agency WiderFunnel, has probably uttered at least a thousand times. Having participated on a number of conference panels with Chris over the years — a real treat, by the way, if you ever have the opportunity to hear him […]
Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it’s 64 percent). The firm’s latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android’s market share is down slightly Samsung’s is […]