Nov 5, 20135 min read

Marketing Day: November 5, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Report: Apple Is Killing The Cookie And It’s Costing Publishers

As mobile usage soars, the impact of Apple’s actions to block third-party cookies is being felt throughout the online advertising ecosystem. Casale Media’s latest Index Quarterly Cookie Report, finds that in the first half of 2013. Safari served 67 percent of impressions without cookies and more than 60 percent of mobile impressions were not cookie-enabled, […]

New Google Analytics Speed Suggestions Report Designed To Help Improve Page Load Times

Google Analytics has added a new report designed to help website owners improve page load times. The new Speed Suggestions Report is part of Google’s website performance reports, and displays the average page load time for the most visited pages on a website. Integrating data from the new report, Google Analytics uses its PageSpeed Insights […]

Study: 50 Percent Of Insurance Seekers Start On Mobile Devices

The latest data release from its “Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics have produced an infographic containing findings about the use of mobile devices in insurance shopping. The 2013 Mobile Path-to-Purchase study was based on online survey data (n=2,000) and behavioral observation from “Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android […]

YouTube Gives TV Networks The Same Ad Deal As Digital-Only Content Partners

Now that YouTube has successfully lured TV networks to post their professionally-produced content on the site, in part with “sweetheart” revenue sharing deals, it’s considering the courtship period over. AdAge is reporting that YouTube will be giving these prestige content providers — TV Networks and film studies – the same ad revenue sharing deal as […]

Google Helpouts: Answers Meets Knol Meets Hangouts

With Google’s new live-video Helpouts we might ask: will the third time be the charm? The first time Google tried to operate an expert network was Google Answers, which eventually got killed by free services such as Yahoo Answers. The second time was Google Knol, an author network that was supposed to develop into a […]

Agencies & Advertising Tech: Beyond The Client/Vendor Relationship

There has been a lot of commentary lately about the relationship between the Agency and Advertising Technology – a liaison just as fraught with potential issues as the familiar one between Agency and Publisher. Thankfully, there’s a lot to learn from the classic buyer/seller struggles of Agency and Publisher. Yes, there are issues — but […]

How To Keep Leads From Getting Stuck In The Middle Of The Sales Funnel

Did you know that a whopping 79 percent of leads never convert? 79 percent! That is 4/5ths of your potential revenue down the drain. All that money and effort spent generating those leads? Also down the drain. That should be a wakeup call: the industry at large needs to reexamine how it approaches lead generation […]

Get What’s New/What Works at SMX Social Media Marketing – Register Now

With 150 million users and over 40 million photos posted daily, Instagram is the fastest growing social network. Marketers noticed. Brand adoption of Instagram is comparable to Google+ and Pinterest… and gaining on Facebook and Twitter. Attend SMX Social Media Marketing and learn proven tactics for capitalizing on emerging social channels. You’ll also get Facebook, […]

Twitter Quietly Adds ZIP Code Targeting For US Advertisers

Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting. It’s an addition to the existing geo-targeting options, which already include country-, state-, province- and metro-level targeting options. Postal code targeting is only available for US addresses at the moment. There was no formal announcement […]

Live @ SMX Social Media Marketing: Google+, Authorship & SEO Issues For Social Media

Still not convinced Google+ is a social platform you need to pay attention to? By using Google’s prescribed rules to signal ownership of your content, you can significantly enhance your presence in search results. While it can have significant benefits, it needs to be done carefully, and making sure your Google+ profile is set up […]