Nov 4, 20135 min read

Marketing Day: November 4, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

YouTube Narrowing Traffic Gap With Facebook [Study] YouTube’s US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The data come from How Much Media? 2013, a new report from the University of Southern California’s Marshall School of Business. The study relies on Nielsen, comScore, analysts and company disclosures for its statistics, […]
85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study] A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have bought digital media through real-time bidding platforms, and 72 percent of publishers said they support programmatic buying. In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations […]
Survey: Windows Phones Beating iPhone In Italy Kantar Worldpanel ComTech reports that its latest market share survey data show Windows Phone has passed the iPhone in Italy. This is undoutedly based on the residual strength of the Nokia brand in Europe. Accordingly, when Microsoft assumes control of the Nokia hardware business, it will need to preserve the Nokia brand for the foreseeable […]
Poll: Public Skeptical About Twitter IPO A new Associated Press-CNBC poll reflects skepticism about Twitter’s IPO prospects. The poll was conducted by telephone in late October among roughly 1,000 US adults. (It’s unclear whether the poll included mobile users and thus how representative it is.) While most people believe that Twitter will be “successful” and continue to be around in five […]
Abandoning Third-Party Cookies? What Gives, Google? It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies used by marketers to track people’s online behavior, better targeting their advertising efforts. Google’s AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, which would give consumers more […]
iPad Air Has Blockbuster Opening Weekend According to data from app marketing platform Fiksu, the iPad Air is “is seeing five times the usage the iPad 4 did two days after launch – and more than 3 times that of the iPad mini.” The new iPad Mini with Retina Display has yet to launch. The data come from “millions” of iOS devices […]
For The First Time Ever, Facebook Sees Decrease In “Young Teen” Usage On Wednesday’s earnings call, Facebook reported revenue of $2.02 billion, noting that mobile is now generating half of Ad revenue and that mobile daily active users were on the rise. One notable negative item that cropped up on the call was that there was a “decrease in daily users specifically among younger teens.” This caused […]
The Ultimate Holiday Prep List: 28 Things Every Marketer Should Do For Holiday All right, so maybe that title is a little arrogant. After all, there are a million holiday list articles this time of year, ranging from “Top 10” lists to “Survival Guides” and everything in between. So, why read this one? Well, this one is different (read: hopefully interesting and helpful). This article doesn’t take the […]
Facebook Testing “Hover Metrics” And Other New Behavioral Data Collection Earlier this week, the head of Facebook analytics, Ken Rudin, said that the company may begin capturing even more data about how users behave on the social site. The data collected could include minute interactions or more specialized information than has previously been tracked. According to a report in the Wall Street Journal, Rudin told […]
Ad-Free No More: Instagram Ads Have Officially Hit The Feed Today, we officially bid adieu to the ad-free Instagram feed. From here on out, Instagram will run official ads that will display content to users — no follow required. The first Instagram ad can be seen below and is a photo from Michael Kors promoting their “Timeless” Collection: Other advertisers that we’ll soon see include […]