Nov 21, 20135 min read

Marketing Day: November 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter The Judge (Lucy Koh) in the landmark Samsung-Apple patent trial in California ordered a partial retrial on damages. Today the damages case was sent to the jury, which deliberated and awarded Apple $290 million more according to AllThingsD. In total Samsung owes Apple nearly a billion dollars in damages not counting legal fees. Yet for […]
Google On Microsoft’s Scroogled Clothes: Competition In Wearables “Really Heating Up” Yesterday, news broke that Microsoft launched a new category on their Microsoft Store to sell Scroogled swag. Today, in response to the new merchandise on the Microsoft Store, Google sent out a formal statement: Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up. If you want to learn […]
Study Claims Marketers Shouldn’t Worry Over Gmail Tabs: 4 Months In & Not Much Has Changed It’s been four months since Gmail rolled out its inbox tabs, and email marketing data provider Return Path claims not much has changed with reader rates since the tabs were introduced. Based on data from three million users who agreed to share their Gmail inboxes, Return Path’s study found promotional email engagement has changed only […]
Twitter Now Let’s More Advertisers Target TV Show Conversations Today, Twitter announced a new ad product that allows all advertisers to target users who are tweeting about TV shows, not just those advertisers who are also running spots on those shows. Twitter’s TV ad targeting product, launched earlier this year, lets television advertisers promote tweets to users who are referencing the shows in which […]
Oh, The Places Pinners Will Go: Pinterest Introduces New Mapping Feature With Place Pins Today, Pinterest introduced Place Pins, a new feature that lets users build a Pinterest Board using a map. According to the announcement, Place Pins, “Combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends.” Pinterest says Place Pins can be accessed on a […]
SMX West 2014 Registration Open – Best Rates Available Now, Save $300 Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will be offered on March 10. Featuring […]
Google Testing New AdSense Ads With Logos Another new Google AdSense unit has been spotted. The 90×90 units feature a thumbnail logo in addition to ad text. Here is a screenshot @netmeg sent to Barry Schwartz yesterday: These ads also feature the large blue round arrow “button” to encourage the click.
German Court: Google Privacy Policy Violates Consumer Rights A German court has ruled that Google’s integrated privacy policy violates its national data protection law, according to a report from IDG news service. Google has had trouble and been criticized in Europe since consolidating its many privacy policies into one in March 2012. Google has maintained that its unified privacy policy, which allows the […]
The Year Of Beauty Sketches & Camels: Unruly Releases Top 20 Most Shared Ads Of 2013 Video marketing company Unruly has already released its top 20 most shared ads for 2013. Based on the number of Facebook, Twitter and blogosphere shares, Unruly says the most viral ad this year was the Dove Beauty Sketches ad with 4.24 million shares since its release in April. According to Unruly, not only is the […]
Google Launches Plastic “Wallet Card” To Revive Payments Initiative I won’t fully review the unlucky history of Google Wallet, a product which launched with very high expectations in September 2011. Its key personnel left (or were ousted) and it has effectively been blocked or thwarted by mobile operators with a competing payment product (Isis) that has just been released nationally with a murky outlook. […]
Calls Are A Timeless Performance Metric Consumers’ research and purchase patterns have been changing rapidly, keeping marketers on their toes as they modify multimedia ad programs to meet their latest needs. Despite this evolving state of media engagement, the phone call remains a “go to” consumer response across multiple media — and thus represents a strong conversion indicator for many local […]
Why Matt Cutts Is Wrong About Responsive Web Design Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never met the man, I recently donated to help him fight Cancer in the Dana Farber Boston Marathon challenge (you should, too). More than anyone, he has been a tireless […]
Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers know repeat customers drive the most business, which may explain why seventy-six percent of local merchants today look to social media to engage existing customers (Constant Contact’s Technology Pulse Q3, […]
Keynote Conversation: Peter Stringer, Senior Director Of Digital Media, Boston Celtics Hello from Las Vegas. We’re here at Marketing Land’s SMX Social Media Marketing conference where Peter Stringer, senior director of digital media for the Boston Celtics, is having a keynote conversation with Marketing Land editor-in-chief Matt McGee about how the team uses social media for its promotional efforts. As Matt previewed, the talk — which begins […]
Facebook Upgrades Post Scheduling From 12 Steps Down To 4 & Now Shows In Activity Log All of us marketers rejoiced when post scheduling was announced over a year and a half ago. The interface, however, was very clunky, taking 12 steps for a page to actually schedule a post. Today, Facebook has announced a more streamlined product that now only requires 4 steps (and looks a heck of a lot […]