Nov 20, 20124 min read

Marketing Day: November 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Giving Out $1 Million In Ads To Lure New Small Biz Advertisers

Twitter’s push to expand its advertiser base continues today with news that the company will give away up to a million dollars in ad credits to small business owners that haven’t advertised on Twitter before. In its announcement, Twitter says that it’ll give $100 credits to the first 10,000 qualified small businesses. The signup form […]

In Defense Of Oprah: We’re Still Waiting For The Twitter App For Microsoft Surface

If you missed the news, Oprah Winfrey found herself in the embarrassing situation this week of praising the Microsoft Surface tablet in a tweet sent from her iPad. Hey, Oprah, if you love Surface so much, why aren’t you tweeting from it? The answer is that she can’t. OK, she can, but the lack of […]

French Come After Google For “Back Taxes”

Reuters reports that French authorities are talking to Google about paying substantial “back taxes.” The wire service says that the French Budget Minister Jerome Cahuzac had “convincing proof” that Google owed France money. France is one of several European countries that believe Google should be paying more in taxes. Cahuzac said that if the parties […]

5 Types Of Content You Probably Aren’t Creating But Should

Content marketing can be a very successful marketing tactic when done correctly, and more and more companies are employing it every day. There are many different types of content that can be used in content marketing campaigns, but sometimes, businesses struggle to create content that sticks with customers and search engines. When creating content pieces […]

Are Search Agencies Becoming Dinosaurs?

I can’t remember every detail of my first client meeting nearly 15 years ago (I was a newbie working for a search agency), but I can remember a few things: I remember nearly our entire company going to the meeting (there were only four of us, and three attended the meeting). I remember the client […]

What Does The Age Of An OS Tell Us About Its User Base? Quite A Lot, Actually!

Windows 8 has been fresh on the market for just under a month, and earlier this year, Apple released its latest desktop OS, Mac OS X Mountain Lion. Windows 8 has been touted as a leading platform for both desktop and mobile devices, and a key pillar in Microsoft’s strategy to revive its ailing OS […]

Report: Majority Of Parents “Concerned” About Kids’ Online Privacy, Advertiser Data Mining

A new report from the Pew Internet & American Life Project finds that most US parents are concerned about their kids’ online privacy and also about how much advertisers are able to learn about their kids’ online behavior. The findings are based on telephone interviews of 802 US teens and their parents in late Q2 […]

Tracking Off The Book: Conversion Measurement Comes To Facebook

One of the toughest tasks that most marketers face is tracking social media efforts. Facebook is making it easier to do so with a new advertising tool. The new tool will allow advertisers to track the number of all web-based transactions that occur. This will work similarly to most traditional paid search offerings. Users will be given a […]