Marketing Day: November 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Clickbooth Affiliate Network To Pay $2 Million FTC Settlement Over Acai Berry Ad Claims

Fighting deceptive advertising on the web is probably akin to playing a game of Whac-A-Mole, but the FTC has scored a hit against affiliate marketers that allegedly used deceptive ads to sell acai berry weight-loss products and colon cleansers. The FTC recently announced a $2 million settlement with the Clickbooth affiliate network over charges that […]

1. Facebook Augments Development Platform With Alerts For Developers & Groups For Apps And Games

Facebook made many a developer jump for joy last week as a handful of changes were rolled out to aid in development. The two most notable implementations were the ability to create groups around a specific app or game and the addition of alerts for developers’ apps. The new developer alerts will deliver messages to […]

1. Keyword Themes Or Individual Keyword AdGroups In Google Display — Which Is Better?

For the last couple of weeks, I’ve had my AdWords Display Network lab coat on. I needed volume and more conversions for my Google AdWords account, so I decided to set up and run a variety of keyword-driven campaign experiments. What I learned can save you a lot of time, money and frustration. What Are […]

1. Jumpstart Your 2013 – Attend SMX Social Media Marketing in 2 Weeks

Get proven tactics for leveraging Facebook, Twitter, Google+ and other social media platforms to drive traffic, boost conversions and improve customer service. Attend SMX Social Media Marketing for the insight and ideas to hit your 2013 goals. Here’s why you need to join us December 5-6 in Las Vegas: The agenda is 100% focused on […]

1. Google Puts “Cookiegate” To Bed As More Legal Battles Loom

The incident informally known as “Safarigate” or “Cookiegate” is now behind Google. On Friday, a court approved Google’s $22.5 million settlement with the FTC. Some Google critics decried the settlement as having little impact on Google. The episode began in February of this year, when the Wall Street Journal discovered that Google (and others such […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Search Week: November 19, 2012

2. Search Week: November 12, 2012

3. 5 Important Trends Affecting The Local, Social & Mobile Industry

4. Groupon Makes Bid To Become Local (Deals) Search Engine

5. 10 Reasons Enterprise SEO Is Trouble, Plus 4 Ways To Make It Work

6. Google: Want To Switch To HTTPS? Go Ahead!

7. Can Google AdWords Customer Service Be Saved?

8. Jumpstart Your 2013 – Attend SMX Social Media Marketing in 2 Weeks

9. Firefox To Add Search Engine Hijacking Warnings To Browser

10. A Yahoo-Facebook Search Partnership? Reality Check Time!

11. Google & Bing Hit All-Time Highs As Desktop Search Activity Rebounds

12. Bing Publishes Its Webmaster Guidelines

Online Marketing News From Around The Web:

Analytics

1. Consumer Reports Says Do Not Track, But Tracks Anyway, Ad Age

Blogs & Blogging

1. 15 WordPress User Errors That Make You Look Silly [Infographic], www.copyblogger.com

2. 9 Ways to Write Killer Titles That Convert, www.blueglass.com

3. Don’t Be the Blogger That Makes These Critical Content Mistakes, kikolani.com

4. Four Reasons It Pays to Have a Company Blog, MarketingProfs

5. The Secrets To Writing A Readable Blog, overit.com

6. Why a Popular Posts Widget may be a Bad Idea for Your Blog’s Sidebar, www.thesaleslion.com

Business Issues

1. Yahoo CEO Mayer Cuts End-of-Year "Week of Rest" for Employees, All Things D

2. Digital Net Agency Acquires 4 Paws Marketing, www.affiliates4u.com

3. Facebook Rolls Out Bango-Powered Operator Billing Payments in France, thenextweb.com

4. M:Metrics Co-Founder Will Hodgman Joins KISSmetrics As CEO, TechCrunch

5. New MySpace sees big losses — just like old MySpace, news.cnet.com

6. Shopzilla Buys Retrevo.com, Internet Retailer

7. What I Really Think About Facebook, blogmaverick.com

Content Marketing

1. Pros and Cons of Using a Content Schedule, spinsucks.com

2. Search Engine Optimization & Content Marketing Strategy – Where Does SEO Fit?, Online Marketing Blog

Conversion Optimization

1. Saving Abandoned Carts: The Experts Weigh In, www.getelastic.com

Domaining

1. Straw man proposed to settle trademark deadlock at secretive ICANN meeting, domainincite.com

2. Yes, A Domain Name Can Be Protected By The First Amendment, TechDirt

Email Marketing

1. Yuck! Dissecting a Really Bad Email, www.mpdailyfix.com

General Internet Marketing

1. Why A Website Is More Important Than Facebook & Twitter, Small Business SEM

Mobile/Local Marketing

1. As Boom Lures App Creators, Tough Part Is Making a Living, www.nytimes.com

2. Mobile Video Bumps Up Brand Health Metrics, eMarketer

3. Smart Devices Driving More Traffic to E-Commerce Sites, www.marketingcharts.com

Other Items

1. Kill the Password: Why a String of Characters Can’t Protect Us Anymore, www.wired.com

2. Cyber Monday gains popularity as a top holiday shopping day, according to PriceGrabber® survey, www.prnewswire.com

3. Days before Thanksgiving, Online Shopping is in Full Swing, googleretail.blogspot.com

4. E-commerce sales grow 17.3% in Q3, Internet Retailer

5. Oprah’s attempt to promote the Microsoft Surface backfires: iPad used to send tweet, thenextweb.com

6. Secret Scrooges: Holiday Shoppers, Beware Rogue Online Retailers, blog.nielsen.com

Reputation Management

1. And now you know why Yelp proactively filters suspicious reviews., blog.traffick.com

Social Media

1. Social Media is not about the Conversation, www.cornwallseo.com

2. Using Social Media to Manage Customer Service, Small Business Trends

3. Yahoo! Answers November Marathon, Yahoo Answers Blog

4. 7 Best Google+ Tips to Promote Your Small Business, succeedasyourownboss.com

5. Did We Really Think Social Media Would Stay Free Forever?, Small Business Trends

6. Five Ways to Jump on the Instagram Bandwagon, www.vocus.com

7. Scheduling Posts–What to Watch out For, www.wikimotive.net

8. Seven strategies to stay ahead of overwhelming social media change, www.businessesgrow.com

9. Social KPI Goals Worksheet for ROI-Focused Marketers, AIM Clear Blog

10. The Guide to Reddit Subreddits, www.internetmarketingninjas.com

11. The Simple Secret of Why People Share Your Content (or don’t share it), socialfresh.com

12. Twitter in review 2012: The good, the bad, and the very ugly, www.zdnet.com

13. Video: Twitter CEO Dick Costolo Delivers Lecture About the “Power and Purpose of Twitter” at U. of Michigan, www.infodocket.com