Nov 18, 20134 min read

Marketing Day: November 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Nearly $40 Million Later, Google Ends “Cookiegate” Scandal The Wall Street Journal reported earlier today Google will pay $17 million “to settle allegations brought by 37 states and the District of Columbia that it placed unauthorized tracking ‘cookies’ on Web browsers in 2011 and 2012.” That $17 million, combined with the $22.5 million Google paid as part of a Federal Trade Commission (FTC) settlement […]
Walking In A Winter WonderLab: Google Opens Retail Shops In Time For Holiday Season Google is trying out a new retail experience this holiday season, launching six Google Winter WonderLab locations across the country. Opening in New York City, Washington DC, Chicago, Los Angeles, New Jersey and Sacramento, Google says the Winter Wonderlab shops will offer customers a chance to try out Google products like the Nexus tablet, Chromebook and […]
Google Search “Reunion” Video Goes Viral With More Than 4 Million Views In 5 Days Google is doing its best to make everyone cry (in a good way) with its latest heartwarming “Reunion” ad for Google Search. The video has gone viral in the last five days with more than four million views on YouTube. It is ranked No. 4 on Unruly Media’s Top 20 Viral Video Chart, and has […]
Tubemogul Partners With Resonate To Offer Motivations-Based Video Ad Targeting Tubemogul, the programmatic video advertising platform, has partnered with Resonate to offer “values and motivations-based” targeting for branding, issue and political marketers. Resonate provides insights into users’ values, beliefs, attitudes and voting behaviors in addition to brand connections and product preferences. The company claims to collect anonymous browsing behavioral data streams for 90 percent of […]
Get To Know: The Senior Director Of Digital Media For The Boston Celtics Last week, we launched our new “Get To Know” series with the Director of Digital Global Marketing and Social Media for one of America’s favorite brands, Adam Kmiec of The Campbell Soup Company. Today we’re delivering a one-on-one with the guy in charge of all digital, social and mobile marketing for the Boston Celtics. As the […]
How To Generate B2B Leads With Content Marketing In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought, research and deliberation prior to a buying decision. As a result, generating quality leads is a key function of B2B marketing teams across industries. Though there are a number of strategies businesses can employ to garner […]
Content Marketing Strategy: How To Create Killer Headlines Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline. Think of it this way: if you open your Inbox and see an e-mail with a subject line that sounds cheesy and spammy, are you going to open it? Probably not. Similarly, when creating […]
Extra! Extra! New Survey Shows News Consumption Across Social Media Sites Social media has become one of the best sources for staying in the know with what’s going on in the world. A new study by Pew Research shows which networks are used for the most news intake as well as percentages and demographics of each. While all major social networks have some news consumption, the […]
Google’s Broken Promises & Who’s Running The Search Engine? For two years in a row now, Google has gone back on major promises it made about search. The about-faces are easy fodder for anyone who wants to poke fun at Google for not keeping to its word. However, the bigger picture is that as Google has entered its fifteenth year, it faces new challenges […]
Android Tablets Outship iPads, Usage Still Favors Apple Devices Using IDC third-quarter estimates of tablet shipments, Morgan Stanley analyst Katy Huberty has calculated that Android devices generated more sales revenue in Q3 than Apple iPads for the first time. Quoted in Fortune, Huberty reportedly said: “For the first time . . . Android devices accounted for a greater share of the market in revenue terms than iOS. Android […]