Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Tweetro, a popular free Twitter client for Windows 8, is shutting down its free version and will work on a paid version — the latest episode of Twitter’s recent API changes impacting its developer community. Tweetro recently ran up against Twitter’s 100,000 user token limit and temporarily pulled its app from the Windows Store pending […]
This week in marketing was dominated by the march of big data companies and the successful changes taking place at Twitter. #crushingit This is … Marketing Biz. Outbrain Expects 25% Revenue Hit As It Cuts Off Spammy Content Marketers Outbrain won’t name specific sites that were kicked out of the network. Instead, it pointed to […]
There’s a very interesting conversation taking place inside Warrior Forum discussing the “right” length for an article being used for article marketing purposes. The thread started with the original poster sharing a link to a pdf put online by EzineArticles.com. Inside the pdf, the staff at EzineArticles wrote: A 500-Word Article Will Always Outperform A 1000-Word Article? […]
Google announced the addition of a new ad unit, their largest ad unit to date, sized at 300×600 pixels. The new ad unit is commonly referred to as a half page unit, which Google is calling “brand friendly” ad units. Google said this ad size is one of the “top requests from publishers” last year. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Analyzing Mobile Traffic in Google Analytics; 5 Questions, www.practicalecommerce.com
How Zappos Uses Metrics for a Wow Customer Experience, 360connext.com
Obama’s Approach to Big Data: Do As I Say, Not As I Do, adage.com
Blogs & Blogging
My 5 Favorite Unique B2B Blog Post Ideas, bestbloggingtipsonline.com
5 questions to ask before accepting a guest post, www.seocopywriting.com
Everything Blogger Outreach: How to Start a Blogger Outreach Campaign, www.zemanta.com
How & When to Move a Blog from One Domain to Another, Small Business SEM
How To Write A Scannable Blog Post That Will Keep Visitors On Your Page, www.seo.com
Business Issues
Content Marketing
Content Marketing Checklist: 22 To-dos for SlideShare Success, contentmarketinginstitute.com
The Small Business Owner’s Guide: Using Content to Build an Online Presence, www.tone.co.uk
Conversion Optimization
How Long Should a Landing Page Be? Simple tips and case studies, contentverve.com
Copywriting, Design & Usability
First Impressions Matter: The Importance of Great Visual Design, conversionxl.com
Mobile optimization no longer optional, justincaseyouwerewondering.com
The About Us Page in a Social World, www.bryaneisenberg.com
Display & Contextual Advertising
Domaining
Top Flippa domain sales of 2012, domainnamewire.com
Internet Marketing Industry
18 Ways to Engage and Build Teams in a Social Era, switchandshift.com
Mobile/Local Marketing
Goodbye to Daily Deals? Groupon Emphasizes Always-On Deals., All Things D
The cost of mobile clicks, www.asymco.com
Social Media
Newsletter: Feeds, finds and features, blog.findery.com
Sharing Tweets just got easier, Official Twitter Blog
3 Reasons Why Your Company Should Pay Employees to Use Social Media, www.linkedin.com
Facebook Has Decreased Page Reach, And Here’s Why, TechCrunch
Unpopular Twitter accounts could escape prosecution for ‘grossly offensive’ tweets, Telegraph
What The New Twitter Will Look Like, www.buzzfeed.com
Opmerkingen