Marketing Day: November 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook Test Lets Users Share On The Go With A Mobile Web Share Button

It quite surprising that mobile Facebook users haven’t been able to share articles on mobile devices. Facebook’s “Share” button allows users to quickly pass along interesting posts to their own audience. It’s a frequently used element on the web version of the social network. Share however hasn’t been available for mobile devices … until today: Now mobile web users […]

1. Report: Only 7 Percent Of Retailers Have Tablet-Friendly Sites

The evidence is mounting that tablets will be more important to “etailers” than PCs in the very near future. Tablet users are more affluent than traditional PC users on average and they buy more. Apple has sold more than 100 million iPads, while Amazon and Google have sold millions of their own 7-inch tablets. After […]

1. Five Things Marketers Should Know About Apple Passbook

Unless you’ve been hiding under a rock during the last couple months, you know that Apple announced the new iPhone 5 back on September 12, 2012. On this date, Apple also rolled out its latest mobile operating system, iOS 6, which came chock full of new features like enhanced Siri, new 3D maps and deeper […]

1. A Twitter Relationship Management Tool

As a bona fide Internet nerd, I dream about some odd things. At the top of my list is a Customer Relationship Management (CRM) system that spans all social media. If you call over to Zappos after ordering your newest pair of beach shoes, the person answering the phone will be able to pull up […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Proven Paid, Earned and Owned Social Media Tactics – December 5-6 in Las Vegas

2. Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays

3. 6 Holiday Trend Shifts That Heavily Impact SEM

4. Search Engine Land’s SMX West Conference Registration Open – Best Rates Available Now!

5. Overcoming The Catch 22 Of Investing In Search Without Proof Of Success

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliates, Be Proactive (as You Prepare for the Holidays) Too!, www.amnavigator.com

2. Common Affiliate Program Models – Affiliate Marketing Terms, Sarah Bundy

3. Five tips for launching a US affiliate programme, www.affiliates4u.com

Analytics

1. Content Analytics: Measuring Your Content Marketing Results, seogadget.com

2. Love Your Tools, But Be Analytics Agnostic, www.allanalytics.com

Blogs & Blogging

1. How to Create Your Most Popular Blog Post of All Time, www.steamfeed.com

2. New and improved Blogger mobile apps, buzz.blogger.com

3. Why is Blogging Such a Pain in the Neck?, inklingmedia.net

Business Issues

1. Facebook discloses insider sales, finance.fortune.cnn.com

2. DataSift + bitly: Measuring the missing metric in social engagement, blog.datasift.com

3. Mozilla Releases Annual Report For 2011: Revenue Up 33% To $163M, Majority From Google, TechCrunch

4. Steve Ballmer: Android Ecosystem Is Wild And Uncontrolled, Apple Is High Priced And Highly Controlled, TechCrunch

5. Twitter Poised to Name Media Mogul Peter Chernin to Board of Directors, All Things D

Content Marketing

1. 14 insightful adjectives that define great content marketing, econsultancy.com

2. What The New Yorker Magazine Can Teach You About Content Marketing that Works, www.copyblogger.com

Copywriting, Design & Usability

1. 4 Quick Usability Wins For Your Website, smallbiztrends.com

2. 99designs Designer Survey: How to Woo a Designer, wsblog.99designs.com

3. Creative Copy Implementation – SEO Needn’t Detract from UX, Luna Metrics

Display & Contextual Advertising

1. Learn – and avoid – the most common Facebook ads mistake, fbppc.com

General Internet Marketing

1. Are You Losing Influence Online? Here’s How to Turn Things Around, www.quicksprout.com

2. Local Social Summit Sees Wealth Of Opportunities In SoLoMo Space, www.cmo.com

3. Mega-List of Features in Marketing Automation (Not in CRM), blog.marketo.com

Internet Marketing Industry

1. How to Avoid Working with Bad Clients, naldzgraphics.net

2. The End of the Expert: Why No One in Marketing Knows What They’re Doing, Forbes

3. What Your Support System Should Represent, www.instantshift.com

Mobile Marketing

1. PayPal Tests QR Codes In Shop Windows; Mobile Check-Ins At Stores For Personalized Service, TechCrunch

Reputation Management

1. 3 Social Media Tricks to Improving Your Online Reputation, Marketing Pilgrim

Social Media

1. How To Better Optimise Your Twitter Business Page, www.simplyzesty.com

2. How to use social media to introduce trust back into marketing, smartblogs.com

3. Identifying Social Media User Types, www.compukol.com

4. LinkedIn an Influential Force in IT Purchasing Process, MarketingProfs

5. Performance Upgrade – High Velocity Columns, tweetdeck.posterous.com