Nov 14, 20136 min read

Marketing Day: November 14, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Google Signs Another Huge Upfront Deal With Publicis Shops, Now Razorfish And DigitasLBi On the heels of sealing a deal with Publicis division MediaVest, Google has cemented the concept of a digital upfront and its ability to attract big brand dollars with a giant commitment from Publicis digital shops Razorfish and DigitasLBi. The deal is worth more than $100 million according to AdAge which first reported the story. […]
Pinterest Rolls Out New APIs To Showcase Top Pinned Items On Partner Websites Pinterest is rolling out its initial set of APIs, partnering with a number of companies that have already started featuring popular Pins on their websites. According to the announcement, Pinterest will release “multiple APIs” to its partners over the coming weeks, including a Top Pins API, Domain Search, Most Recent and Related Pins. “The Pins […]
Now, “Starring” Gmail Promotions Tab Ads Turns Them Into Standard Emails In Primary Tab Earlier this summer, Google introduced ads in Gmail that look similar to regular emails and appear at the top of the Promotions tab when the tabbed in-box is activated. When you click on one of these ads, it opens much like a typical email message. Now when you star one of these ads, it will […]
Google Debuts ROI-Driven Display Targeting With “In-Market Buyers” In AdWords Google says it can now recognize the site visitor patterns of consumers who are getting ready to make a purchase. Rather than simply targeting users based on the types of sites they visit and interests they’ve demonstrated, Google is rolling out an option for advertisers to reach only those consumers who appear to be in […]
Here’s the Slide That Could Kill Responsive Design Responsive design is supposed to make everyone’s life easier: build once and publish across platforms and devices. Google likes and recommends it because the company only needs to crawl once for responsive sites. But Google also values fast-loading mobile sites and will begin to punish slower mobile sites. The slide below appeared in The Search […]
ChargeAds New Automated Solution Lets Publishers Build Storefronts On Top Of Existing Ad Platforms Online ad solution provider ChargeAds has launched a new automated display advertising platform that the company claims is a “turnkey” tool for publishers. According to the announcement, the newly released ChargeAds Private Marketplace allows publishers to build a private or public storefront atop their existing ad platform or RTB stream, and includes a suite of […]
Report: REI Has Best Mobile Site Of Top 100 Retailers, Apple The Worst In October The Search Agency evaluated Fortune’s top 100 brands to determine whether and to what degree they reflected Google’s mobile best practices recommendations. Most of the top brands, including Google itself, didn’t score particularly well, according to the search-marketing firm’s “Mobile Experience Scorecard.” The Search Agency is now back with a comparable look at the […]
5 Reasons QR Codes May Not Be As Dead As We Think It’s always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against it. In this case, while I’m not quite going so far as to admit that I’m wrong about the death of the QR code (I waxed poetically about this several months ago), […]
Marketing Power Processes: Tracking Email To The Dollars This is another article in a series I’m calling “Power Processes.” Power Processes not only make marketers better, they demonstrate their contribution to the bottom line visibly and measurably . Ignore Open Rates & Click-Through Rates If there is one theme in our Power Process series it is this: Measure results to the dollars. Open […]
How To Be Eternally Indispensable In Your Social Media Job Now that there’s only a smidgen left of 2013, it’s fair to say that the year wasn’t a giant win for social media marketers — at least in terms of public perception. Up until recently, brands have been clamoring to shore up a social media staff and extol the business-saving virtues of Twitter, Facebook and […]
Twitter’s Self Serve Ads Cross The Pond & Head North, Opening In The UK, Ireland & Canada Just one week after going public, Twitter is making major ad moves. Now according all small and medium enterprises can leverage the self-serve platform to purchase ads on the social network. Previously advertisers were required to have a working relationship with Twitter, this change will open the floodgates for all advertisers. In addition to the […]
Blurred (Time)lines: Google+ Cover Photos Now Frosted & Full Size By now we know that Google is no stranger to testing new cover photos sizes for Google+. Today a new version has arrived with the goal of displaying the full image (not just a preview) while displaying user/page info at the same time. Googler Karthik Nagaraj announced the update on Google+ and also explained that […]
Live @ SMX Social Media Marketing: Social Tools Super Session If you’re involved with social media in any way, you know that tools are essential to help you make the most of your time and resources. But which tools are best for your needs? Are you taking advantage of automation, analytics and other tools to their fullest advantage? In the Social Tools Super Session at […]