Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Sick of all your friends pictures of pets, babies and food? Facebook’s here to help. Today a new feature, “Pages Feed,” was launched. This feature is basically a news feed for Page content only. This is a perfect time for a greater emphasis on pages as Facebook has come under fire for recent Page reach issues. Just last […]
Don’t expect the buzz around Google+ and authorship to be fading anytime soon. Geekbeat.tv found an interesting option that some Google+ users (who’ve enabled authorship on articles) have found, Authorship Analytics. It shows traffic to pages where you are identified as the author. This appears to be rolling out for select users and appears in the […]
Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name. Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features. […]
I recently read an article about advances in the technology associated with printed receipts, their benefit as a transactional record, and the relative limits of moving to a hand-held transactional device. What that piece missed, however, was the huge value to retailers of emailing a receipt to customers who have made an in-store purchase. There […]
We know that this year Government requests to remove content has skyrocketed so far in 2012. Thanks to Google’s more detailed transparency reports that were rolled out earlier this year, we can also see the most egregious countries along with request data. Turkey supplied 501 requests so far in 2012, up 1,013% from the previous reporting period. The most surprising morels of […]
According to a Mashable report, Facebook is now testing a ranking system for displaying comments on fan pages. The change will allow the most engaging comments to show higher up for a post. This is a logical test that social sites like Reddit have implemented for years and what Facebook currently allows with comments for […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages
Filing A Google Reconsideration Request? For Best Results, Use The Same Language As Your Site
A Trick To See Your Competitors Links Within Google Webmaster Tools?
Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour”
Trying To Get There From Here: Nokia And Mapquest Launch New Maps Products
Online Marketing News From Around The Web:
Blogs & Blogging
I was sued over a blog post and you can learn from it, www.chris-moody.com
Keeping Guest Blogging Organized: Individuals Vs. Companies, Search Marketing Standard
The Blogger Outreach Equation, SEOmoz
Business Issues
Content Marketing
Content Curation Above Average is More Than Mindlessly Sharing Links, seo2.0.onreact.com
Content strategy for Christmas and the New Year, www.seoptimise.com
Conversion Optimization
Calling New Leads In Under A Minute Boosts Conversion Rates By 391%, www.marketingcharts.com
Conversion for e-commerce: Two winning tests for a multilingual online florist, www.conversion-rate-experts.com
Conversion Optimization – 9 Fundamental Steps to Success: Part 2, www.seomoves.org
Copywriting, Design & Usability
3 Ways To Make Your Website Visitors Bounce SEO.com, www.seo.com
Display & Contextual Advertising
What Facebook’s Biggest Advertisers Say About ‘Invalid Clicks’, Business Insider
Domaining
31 end user domain name sales, domainnamewire.com
General Internet Marketing
Has Black Friday Worn Out Its Welcome?, eMarketer
Marketing to Women: Emotional Connection Important for Healthcare, jamiedunham.wordpress.com
The Value of Customers – Flipping the Economics of the 80/20 Rule, www.clickz.com
Mobile Marketing
Other Items
Google: Seriously, we’ve improved Google TV, news.cnet.com
The Death of Consumer Reviews, justinsanger.com
Reputation Management
Avis Tries Harder to Maintain a Great Reputation, www.trackur.com
Interview with Online Reputation Management Expert Andy Beal, www.brickmarketing.com
Social Media’s Role In Understanding and Influencing Reputation, Social Media Today
Social Media
IKEA Italy: What Not To Do When Facing A Social Media Crisis, antezeta.com
Improved Answer Ranking, www.quora.com
The Ideal Social Media Strategy for Non Profits Part II, www.stepforth.com
4 Powerful Twitter Tools Businesses Should Use, arkarthick.com
Facebook confirms dedicated ‘Pages Feed’ section rolling out, shows you only content from pages, thenextweb.com
Facebook tests share button on mobile touch site, Inside Facebook
Google Rolls Out Authorship Analytics to Google+ Users, geekbeat.tv
Quora for iPhone 2.0, www.quora.com
Recruiters post 1.7 million jobs on new Facebook jobs board, CNET News
Social Jobs Partnership Application Now Live, www.facebook.com
Social Media Trends in 2013: What You Need to Know, www.silverpop.com
Twitter Tutorials, for $10,000 a Month, AllThingsD
Understanding Like-gate, daltoncaldwell.com
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