Nov 13, 20134 min read

Marketing Day: November 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Twitter Expands Mobile Ad Targeting To Device, OS Version, WiFi

Today Twitter announced new options for targeting ads on mobile devices. No longer limited to device targeting, advertisers can now segment audiences based on mobile operating system version, specific device and whether or not the devices have WiFi connectivity. For example, app marketers can target only those users with compatible OS versions and with the […]

Yahoo Is About To Do A Garage Sale For 100+ Unused Domains

Unwanted and unused goods are a staple of garage sales, but it usually involves things like old clothes, games, toys and maybe even some old electronics. And that stuff usually fetches a fraction of the original price. Yahoo found some unwanted and unused goods, and is putting them up for auction. The big difference in […]

Google’s Moto G Smartphone Carries Radically Low Price: $179

If Motorola’s Moto X smartphone is a sales disappointment, the forthcoming Moto G may rock the house. Moto G could do to the smartphone market what Kindle Fire did to the 7-inch tablet market — put massive price pressure on competitors. In a blog post today Google/Motorola formally introduces the phone and discusses the radical […]

Get To Know: The Campbell Soup Company’s Director Of Global Digital Marketing & Social Media

Marketing Land strives to keep our readers informed and up-to-date on the news and events that impact our industry. Today, we’re taking it one step further with the launch of our newest series, Marketing Land’s “Get to Know…” column, where we introduce you to the top marketing executives from the world’s leading brands. We couldn’t […]

4 Things You Deserve To Know About Your Programmatic Marketing

Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why. Or, maybe your campaign failed — in which case, your client is demanding an even more elaborate explanation. In either case, you need to know the behind-the-scenes details of your campaign targeting […]

Backlash Over Google+ Integration Into YouTube Comments Continues To Grow

After Google launched a new platform for YouTube comments “powered” by Google+ in September, a YouTube Product Forum has been bombarded with backlash from users wanting Google+ out of their YouTube comment threads. Scrolling through the last few days’ worth of topics listed in the YouTube Product Forum shows most are complaints about the integration […]