Nov 13, 20123 min read

Marketing Day: November 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Two Helpful Add-Ons For Measuring Video Campaign Success

Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds of relevant video viewers. But, marketers typically have both branding and direct response goals. Online video can achieve both – compelling viewers to lean-forward and engage. In today’s digital video landscape we […]

Google: Government Requests To Remove Content Spiked In First Half Of 2012

Google announced that the number of content removal requests submitted by governments have spiked in the first half of the year. From January through June 2012, there were there were 1,791 requests from government officials around the world to remove 17,746 pieces of content, almost double the previous six-month period. Here is the chart showing […]

The ABE Approach To Content Marketing

Twenty years ago, Alec Baldwin delivered one of the most powerful scenes in movie history when he told Jack Lemmon to “Put… that coffee… down!” and went on to explain why coffee was only for closers (and a whole lot more). If you haven’t seen Glengarry Glenn Ross, Alec Baldwin’s scene (which was written especially […]

Marketing Land’s Must Attend Social Media Marketing Conference in 3 Weeks!

Calling all internet marketers! Markketing Land’s SMX Social Media Marketing is coming to Las Vegas in just 3 short weeks. Immerse yourself in two days 100% dedicated to social media marketing – it’s an investment you’ll be pleased you made in 2013 and beyond. Here’s why: Content: Over forty-five brand managers and social media specialists […]

Mozilla’s Popcorn Maker Lets You Remix, Edit & Enhance Videos, All On The Web

Yesterday an exciting new ‘Popcorn’ based project was released at the Mozilla Festival. Popcorn is a video editing & hacking project from Mozilla that allows developers to integrate the web into their videos with dynamic interactivity and information. Yesterday the product ‘Popcorn Maker,‘ a 100% web-based video editing platform, was announced. With Popcorn Maker, users can […]

Are ‘Hot’ Google+ Posts More Targeted Since They’re Also ‘Recommended?’

In April, Google+ launched the popular feature “Hot On Google+” that allowed users to see popular content from around the community. Late last month, the “hot” articles began to display as “Hot And Recommended.” “What’s Hot and Recommended” could be a valuable tool if leveraged properly. A user’ +1′s, +’s and share footprint should provide a solid base for […]