Marketing Day: November 12, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. After Five Years, Dominant Android OS Increasingly Identified With Samsung

Last week the Android operating system celebrated its fifth birthday. CNET offered a breakdown of the current and very impressive Android penetration numbers: Roughly 1.3 million activations per day globally More than 500 million phones sold/shipped (CNET estimates 570 million to date) Nearly 600,000 smartphone apps Nearly 600 unique Anroid devices in the market IDC […]

1. The Battle For Data From Social TV

As you undoubtedly know by now, the 7th of November was an historic day. It was the day that saw an event which highlighted the changing world we live in, and the way that power is now channeled. I’m talking, of course, about the fact that within a few hours, a photo posted on Twitter […]

1. The Importance Of Setting Up Google+ Authorship

As is much discussed at SMX events and on SearchEngineLand, Google is moving toward acknowledging ownership of content in alignment with the Google Panda update. Google Authorship allows the search engine to match up content with its author via his or her Google+ profile, which then appears in search results, like this: The person icon […]

1. Windows Phone, Microsoft Surface And The “Battle Of The Ecosystems”

A couple of weeks ago Microsoft CEO Steve Ballmer stood on stage at the San Francisco Civic Auditorium and ticked off the ways that Windows Phone 8 and Surface machines would make Microsoft competitive again against its main rivals Google and Apple. Before that we’d just been given an hour-long feature tour of Windows Phones […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Fined $208,000 In Australian Defamation Case, May Appeal

2. Report: FTC Ready To Give Google Antitrust “Ultimatum”

3. Goodbye Google Custom Home Pages With Personal Backgrounds

4. Why You Need To Get To Failure As Quickly As Possible

5. Google Offers Tips For A Search Engine Friendly Tablet Experience (Not Recommendations)

6. Does Mobile Search Matter In A Multiscreen World?

7. The Thinker Google Doodle For Auguste Rodin’s Birthday

8. 5 Areas That Demonstrate The Growing Potential Of Local Search

9. Google & Bing’s 2012 Veterans Day Logos

Online Marketing News From Around The Web:

Affiliate Marketing

1. Skimlinks Announces Referral Program, blog.affiliatetip.com

Analytics

1. A Simple Guide to Google Content Experiments, searchenginewatch.com

Blogs & Blogging

1. 5 Brands Doing Blog Content Right, www.digiday.com

2. Why Nobody is Reading Your Blog, www.singlegrain.com

Business Issues

1. Outbrain Cuts Off Spammy Marketers; Expects Revenue Hit, Ad Age

2. Nielsen acquires social TV tracker SocialGuide, Lost Remote

3. Steve Ballmer: first Surface sales are "modest"; hypes Windows 8 Pro version, www.neowin.net

Content Marketing

1. 11 Content Lessons I Learned from The Princess Bride, niftymarketing.com

2. 23 Tools to Help Manage Content, www.practicalecommerce.com

3. The Dark Side of Content Marketing – Aren’t you THE Tom Webster?, tomwebster.posterous.com

Conversion Optimization

1. Bucking Trends of Accepted Conversion Rate “norms”, www.tone.co.uk

Copywriting, Design & Usability

1. 6 Considerations When Redesigning Your Logo, overit.com

Email Marketing

1. Email Marketing: Planning Your Holiday Calendar, www.practicalecommerce.com

2. How to Get Small Business Emails Noticed During the Holidays, flybluekite.com

3. Retailers sent record amounts of holiday e-mails in October, Internet Retailer

General Internet Marketing

1. How To Brand and Grow Your Company Through Marketing, www.seomoz.org

Other Items

1. Apple Still Tops List of Most Innovative Companies, Wired

2. How to Use Rejection to Achieve Your Business Goals, www.quicksprout.com

3. The new Acer Chromebook, Official Google Blog

Reputation Management

1. Casey Movers Threatens Me With Lawsuit For Bad Yelp Review, www.1918.com

Social Media

1. How to Simplify Your Social Monitoring, www.socialmediaexaminer.com

2. Report: Facebook Page Post Ads Drive Engagement; Page Like Sponsored Stories Deliver Immediate Results, allfacebook.com

3. Social Toaster vs Zuberance – 2 Ways to Activate Social Advocates, Convince and Convert

4. Successful Facebook Marketing Requires A Community, allfacebook.com

5. The Mysterious Case of Oracle Social and Facebook Likes, dannybrown.me

6. The Three Things Marketers Keep Forgetting About Facebook, inklingmedia.net

7. Tweetro Slams into Twitter 100K Token Limit, www.windowsobserver.com

8. Your Biggest Mistake in Measuring Social Media Success, Search Engine Guide