Nov 11, 20134 min read

Marketing Day: November 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Yahoo Inks Video Content And Ad Targeting Deal With Starcom In the deal announced today, Yahoo and Publicis Groupe’s Starcom division will work together to develop and target unique video content for Starcom’s brand clients on Yahoo properties. Starcom will have access to Yahoo’s trove of search data to inform the types of content that resonates with consumers based on their own brands’ data. In […]
This Week In Bad Tweeting: Home Depot, Kellogg’s Apologize For Screwups Home Depot and Kellogg’s are the latest big brands to put their proverbial tails between their legs on Twitter. Both companies have apologized for insensitive tweets that were posted within the past few days, joining an ever-growing list of companies that can’t seem to avoid putting their feet in their social mouths. Here’s a look […]
Google Quietly Testing Offline Store Visits Tracking Last month Google announced a program called “Estimated Total Conversions.” That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating that data to the broader Google user population. The offline component of conversion tracking wasn’t supposed to begin until 2014. However, according […]
Fireside Musings: The Growth Of Real-Time Bidding Today I’m sitting down to meditate on some of the reasons why programmatic ad buying — real-time bidding (RTB), in particular — has been showing such strong and steady growth over the past few years, and why industry analysts are predicting continued growth over the next several years. Much of the growth behind RTB has […]
Why It’s Critical To Connect Your Offline & Online Marketing All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and […]
Google Quietly Intros New Google+ Share & +1 Buttons Look right above this sentence. Have you noticed the new Google +1 button? If not, you’re probably not alone. Unlike Facebook’s new “Like” button announcement earlier this week, Google hasn’t said much yet about its new buttons. Google employee Paul Lindner posted about them in the Developing with Google+ community on Google+. He says that […]
Google Glass Road Show Heads To Detroit Next Weekend Google has announced that its second Google Glass “roadshow” event will happen next weekend in Detroit. The events offer the public a chance to get a taste of how Glass works, ask questions and learn about the device — all with help from Glass Guides. The Detroit event is set for November 16th and 17th […]
E-Commerce To Cross $200 Billion Threshold This Year It’s all but certain that when the smoke clears after Q4 holiday shopping in the US, e-commerce will have crossed the $200 billion threshold for the first time. That’s based on extrapolating from data released today by comScore. The firm reported that e-commerce in the third quarter was $47.5 billion. That’s up 13 percent vs. Q3 […]