Nov 1, 20123 min read

Marketing Day: November 1, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

B2B Marketers Can’t Ignore Mobile Any Longer

Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is just a B2C phenomenon, or if it’s something that B2B organizations can benefit from as well. My answer, always, is: yes, mobile search and mobile marketing are just as relevant to […]

Cash-Strapped Euro Governments Look To Online Giants For Additional Tax Revenues

Google, Facebook, Twitter and even Starbucks are being criticized and investigated for what several European governments consider to be tax avoidance. In the UK and France in particular Google is under scrutiny. And earlier this week a French newspaper (albeit like the satirical Onion) reported that French authorities had served a whopping EUR 1 billion […]

‘PageLever Now’ Launches Real-time Facebook Post Analytics & Management Tool

One of the toughest items that most Page admins ask is “what should I post my content?” While there have been various studies and findings, a new tool helps admins maximize post reach and visibility. PageLever has launched PageLever Now, a real-time Facebook Analytics tool. This tool gives admins a visual representation of post reach that allows […]

Market By Mobile Type: Device Targeting Comes To Facebook Ads

App developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems and devices. This is very important to companies and developers who make platform specific applications. Advertisers can now push different ads to specific sets of mobile users. The mobile operating systems available to target are iOS, Android and the devices which can be […]

Ditching The Doublewide? Facebook Testing Single Column Timeline Layout

One of the staples in Facebook’s Timeline display has been the two column view of a user or page’s profile. Today InsideFacebook spotted a single column layout of Timeline in the wild. The example has updates stay on the left side while open graph modules like Instagram, Friends, Recent Activity were located in the right […]