Jul 11, 20143 min read

Marketing Day: Newsjacking #Lebron, Native Advertising Not Trusted, Top Viral Video Ads Of 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever Major news can’t spread on Twitter anymore without brands big and small adding their two cents in an attempt to newsjack the situation. And today’s news that NBA superstar Lebron James is returning to the Cleveland Cavaliers is no exception. King James, as he’s called, began his career with his hometown Cavaliers then left four […]
Krylon Spray Paint Teams With DIY Bloggers And YouTubers For Web Video Series Seemingly to bring some personality to the banality of the product category, spray paint brand Krylon has teamed with several home improvement online personalities including Mark and Theresa Clement from MyFixitUpLife.com, Gail Wilson of MyRepurposedLife.com, Beckie Farrant of InfarrantlyCreative.net, Liz Latham of HoosierHomemade.com and Mike Warren of Instructables.com. Teaming with these Do-It-Yourselfers, the brand, with help from Cleveland-based […]
‘Sponsored’ Brings Suspicion: Report Shows Paid Posts Have A Reputation Problem While native advertising has been the hot topic over the past year, it turns out that this ad type may be leaving users feeling burned. Contently, a content creation company, took a deep dive into how native advertising is perceived by audiences. The short answer — not well. A survey was implemented between users 18-65 […]
Top 10 Most Shared Video Ads Of 2014: World Cup Scores 4, Super Bowl Only 1 Almost half of the top ten most viral video ads so far this year are World Cup related spots. Analyzing the most popular branded videos for the first half of 2014, Unruly discovered four of the top ten most shared ads are World Cup related videos, with Shakira’s “La La La” taking the top spot. […]
What Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or Sideways? The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces that drive sales up or down, and by how much? To answer these questions, marketers need data. In yesterday’s world of mass media broadcast advertising, aggregated data was all that marketers had to make […]
Rotating Banners: Why Image Sliders Kill Conversions Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.) On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of […]
Feds: Amazon Let Kids Buy In-App Goods Without Consent In January, Apple agreed to refund consumers $32.5 million to settle an FTC complaint that it charged parents for their kids’ in-app purchases without adult consent. Google (Play) may soon be hit with a similar complaint. But today, it was Amazon that felt the sting of an FTC lawsuit (full complaint below). The FTC action […]