Jul 30, 20146 min read

Marketing Day: New Study From IAB, La-Z-Boy’s CMO Interview & Shakira Beats Volkswagen

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Offers, Local Relevance Biggest Drivers Of Mobile Ad Clicks — Study There’s been a lot of criticism of mobile advertising, and rightly so. Poor creative, tiny ad units, mistaken clicks and limited relevance have made mobile advertising a hit and miss medium — despite rapid revenue growth. Things are improving however. A new study from Nielsen, xAd and Telmetrics, argues that smartphone and tablet users […]
IAB Study Looks At Programmatic’s Global Expansion Opportunities While the United States has seen programmatic audience development — the practice of automating digital advertising sales based on audience data — surge over the past few years, publishers and ad tech companies are eying global markets for opportunity. A new survey and whitepaper from the Interactive Advertising Bureau and Winterberry Group looks at the […]
Timberland Teams With Edward Norton’s CrowdRise For #TimberlandServes Volunteerism Effort For a new campaign, footwear and apparel brand Timberland has teamed with Actor/Director Edward Norton’s fundraising platform, CrowdRise, to launch a new version of its long-running Serv-a-Palooza Challenge, a six-week sponsored volunteerism effort. The campaign encourages people to volunteer and fundraise for a cause of their choice which they can share using the #TimberlandServes hashtag. […]
Google Analytics Adds Bot & Spider Filtering Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filtering. You’ll find the new checkbox by going to the Admin panel and clicking “View Settings.” The bot filtering option is near the bottom of the next screen right above Site Search […]
Shakira’s “La La La” Video Beats Volkswagen’s “The Force” For Most Shared Ad Ever Since February of 2011, Volkswagen’s iconic “The Force” Super Bowl ad has been recognized as the most shared ad of all time…until now. Released on May 22 of this year in anticipation of the World Cup games, Shakira’s “La La La” video has become the most shared ad ever according to video metrics company Unruly, […]
Get To Know: La-Z-Boy CMO Doug Collier As La-Z-Boy’s CMO, Doug Collier serves a dual role, heading up the brand’s marketing functions, while also serving as the President of its international division. Collier’s responsibilities also include IT, as the company’s CIO reports to him. La-Z-Boy Incorporated is one of the world’s leading residential furniture producers, with 315 La-Z-Boy Furniture Galleries® Stores, 570 […]
Marketing Soothsayers: It’s Time To Go ‘Native’ With Your Advertising Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost 500 marketers during May and June about their native advertising intentions. Unsurprisingly, we discovered they have a significant interest in the emerging native advertising format, with 67 percent calling it “interesting and valuable,” […]
Chinese Android OEMs Gaining, Samsung Lead May Be Waning The latest smartphone shipments (not sales) figures from IDC shows Chinese hardware OEMs making gains against market leader Samsung and Apple to a lesser degree. According to IDC, Q2 saw a new “single quarter record of 295.3 million [global smartphone] shipments.” Huawei and Lenovo appear poised for further marketshare gains in the future. Lenovo’s Motorola […]
Image Search Company Madbits Says Its Joining Twitter Moving to build out its image features, Twitter has purchased Madbits according to the visual intelligence company’s website. “Today, after a tremendous year of development and iterations, we are excited to announce that we are joining Twitter,” wrote Madbits co-founders Clément Farabet and Louis-Alexandre Etezad-Heydari. Madbits visual intelligence technology lends itself to image search capabilities. […]
LinkedIn Gives Mobile Profiles Slick New Duds & A Streamlined Look Ever find yourself yearning for one of those extreme makeovers you see on TV? Unfortunately we can’t grant that wish, but you can see yourself looking better than ever in your LinkedIn profile on a mobile device. A whole new look has arrived on LinkedIn mobile that adds flair to profiles while bringing pertinent information […]
Report: “Understanding Customer Behavior” Top Holiday Priority For 66% Of Retailers During a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail executives to identify retail industry priorities and challenges as the holiday season approaches. The survey found 66 percent of the retailers believed the No. 1 way to drive holiday sales and build loyalty was to […]
What’s Google’s Biggest Fear? Native Search Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting with lifestyle search terms like [grass stains] to product consideration terms like [Tide reviews] and purchase decision terms like [where to buy Tide online]. In recent years, however, we have observed some […]
Dead On Inbox Arrival: Study Shows Purchased Email Lists Aren’t Worth A Dime There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it. Besides the Federal violation and potential fine, a recent study from email marketing provider, MailChimp showed that scraped, stolen, purchased or rented lists simply don’t work. Using data from their MailChimp’s anti-abuse system, graphs […]