Marketing Day: New political ad rules from Facebook & Twitter, a ‘Guide to PPC’ &#0

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter introduces new US election candidate labels & launches its Political Campaigning Policy May 25, 2018 by Amy Gesenhues Starting May 30, qualifying candidates will have access to labels confirming their candidacy and campaign details.
Facebook’s new rules for political & issue ads start today May 25, 2018 by Amy Gesenhues Any advertiser wanting to run political or issue ads must be verified on the platform and include ‘Paid for’ information with the ad.
Introducing Search Engine Land’s ‘Guide to PPC’ May 25, 2018 by Ginny Marvin Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide.
Samsung stung by $539 million jury verdict in Apple patent defeat May 25, 2018 by Greg Sterling The company argued it should only be on the hook for $28 million; expect another appeal.
Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon May 25, 2018 by Greg Sterling Will next-generation tech bring about a China-style ‘surveillance state?’
After GDPR, here come the Unintended Consequences May 25, 2018 by Barry Levine There are the Obvious Results of the landmark legislation — and then there are the hidden waves that ripple out later.

Google holds an AMA-style meeting with dozens of publishers on GDPR May 25, 2018 by Ginny Marvin We have obtained the follow up letter Google sent to publishers who attended.
Marketing technology optimization is an evolution, not a revolution May 25, 2018 by Mary Wallace It can be tempting to jump in with both feet when you’re adopting new marketing technologies. But contributor Mary Wallace advises a gradual approach.
This week in GDPR May 25, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program May 25, 2018 by Amy Gesenhues Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program.
GDPR day 1: Google and Facebook sued for ‘forced consent’ May 25, 2018 by Greg Sterling In addition, some US publishers are blocking EU access to their sites to avoid GDPR liability exposure.