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Writer's pictureFahad H
Jun 3, 20164 min read

Marketing Day: New Instagram algorithm, Twitter tests carousel ads & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Instagram’s algorithmic feed will officially roll out over the next month Jun 3, 2016 by Tim Peterson Instagram claims people miss 70% of the posts in their reverse-chronological feeds, so it will officially roll out an algorithmic feed over the next month.

  2. Gaining real estate in the inbox when campaigning in the 2016 election Jun 3, 2016 by Scott Heimes How can political candidates use email marketing to successfully reach voters? Columnist Scott Heimes has some tips for political senders.

  3. Omnichannel on the line: 4 steps to enhance the customer experience Jun 3, 2016 by L. Erik Bratt In an omnichannel world, how do you deliver the most relevant experience to consumers? Columnist L. Erik Bratt explains how to efficiently collect and act on the data that’s spread across the many channels.

  4. Twitter is testing carousel ads again, but a different type Jun 3, 2016 by Tim Peterson Advertisers can include up to 20 tweets, including ones sourced from normal people, in Twitter’s newish slideshow-like carousel ad format.

  5. How to harness the IoT of retail technology Jun 3, 2016 by Allan Haims As the Internet of Things transforms retail, columnist Allan Haims discusses the hurdles and how businesses can successfully integrate the vast amounts of IoT data.

  6. A CMO’s View: How SunTrust is maximizing its Super Bowl 50 campaign Jun 3, 2016 by Amy Gesenhues Susan Somersille Johnson shares why her brand decided to be a Super Bowl 50 advertiser and the steps it’s taking to extend its OnUp Movement.

  7. IBM announces Watson-powered ads that think Jun 2, 2016 by Barry Levine The new “cognitive ads,” launching this fall initially through IBM’s The Weather Company, enable consumers to conduct brand-related conversations with the Jeopardy winner.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

  1. Why CMOs Should Learn to Speak Geek, www.martechadvisor.com

Mobile/Local Marketing

Other Items

Social Media

  1. 4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report, simplymeasured.com

  2. 5 Biggest Engagement Boosting Tips for Brands on Twitter in 2016, www.newswhip.com

  3. 5 Tips for Creating Shareable LinkedIn Posts, contently.com

  4. Commerce at Twitter is not dead, techcrunch.com

  5. Facebook algorithm shift hits media groups, next.ft.com

  6. Facebook built a chat bot called “Crisis Bot” to monitor global crises, qz.com

  7. Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad), www.jonloomer.com

  8. Facebook kills off Notify news app, techcrunch.com

  9. How AOL Used Snapchat as a Recruitment Tool for Millennial Women, www.adweek.com

  10. How Snapchat Geofilters Spark Personalized Customer Storytelling, www.convinceandconvert.com

  11. Pin Curation: The Cornerstone of a Strong Pinterest Strategy, blog.tailwindapp.com

  12. Pinterest’s Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards, www.adweek.com

  13. Publisher Reach on Facebook Is Down 42%, www.adweek.com

  14. Snapchat redesign will combine Live Stories and Discover, digiday.com

  15. Twitter’s anti-Semitism problem is exactly why Twitter has a growth problem, qz.com

  16. What Social Media Intelligence Can Do for Your Brand, www.martechadvisor.com

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