Mar 24, 20165 min read

Marketing Day: New Facebook video metrics, Apple Pay updates & email A/B testing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub Mar 24, 2016 by Ginny Marvin The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats & demand.
Optimize local marketing the same way big companies do Mar 24, 2016 by Digital Marketing Depot Together with BIA/Kelsey, Vendasta has released an in-depth look at the do-it-with-me (DIWM) service model for marketing solutions geared to small and medium-sized businesses. Small and medium sized businesses (SMBs) are the new frontier for digital services.
Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8) Mar 24, 2016 by Lori Weiman In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.
New benchmarks: Google AdWords cost per acquisition across 20 industries [study] Mar 24, 2016 by Larry Kim Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
Facebook video metrics add richer day-by-day data Mar 24, 2016 by Tamar Weinberg Facebook’s video metrics have been enhanced to give marketers insights into viewer performance, broken down by day.
Report: Apple Pay moving to the mobile web, could give big boost to m-commerce Mar 24, 2016 by Greg Sterling Retailers should be doing everything they can to increase mobile transactions.
The essential metrics to analyze for keyword research success Mar 24, 2016 by Paul Shapiro When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue.
#MarTech Conference: Vendor roundtable on the future of martech Mar 24, 2016 by Derek Edmond MarTech Conference chair Scott Brinker sits down with industry visionaries to discuss the future of marketing technology, and columnist Derek Edmond recaps the highlights.
How your web presence can become the undisputed champion against big brand Goliaths Mar 24, 2016 by Stoney deGeyter Outperforming your big brand competitors may seem like an impossible task, but contributor Stoney deGeyter believes that with a little work, you can exploit your rivals’ weaknesses and come out on top.
Everything you need to know for successful email A/B testing Mar 24, 2016 by Scott Heimes Just getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get the most out of your email marketing program.
IAB releases a calculator to show how much ad spend goes to programmatic ad tech fees Mar 24, 2016 by Ginny Marvin Publishers and media buyers can use the tool to better understand the overall cost of ad technology in the supply chain.
#MarTech Conference: 10 myths martech vendors tell Mar 24, 2016 by Derek Edmond The Real Story Group’s Theresa Regli reveals the top martech myths and what the reality is. Columnist Derek Edmond recaps her presentation at the MarTech Conference.
YouTube: 2016 presidential election-related video watch time up 485% since last April Mar 24, 2016 by Amy Gesenhues YouTube’s latest trends report tracks watch time for election-related videos as well as which campaign issues are getting the most attention.
7 ways your video content is missing the mark Mar 24, 2016 by Erika Trautman Are you neglecting mobile optimization or social sharing on your videos? Columnist Erika Trautman discusses common mistakes marketers make when developing their video content and how you can avoid them.
Impersonated on Facebook? The social network is testing an alert feature Mar 24, 2016 by Tamar Weinberg Facebook’s safety team is working to prevent impersonation, enhance security and stop the spread of images that expose victims of abuse.
Square integrates Facebook Ads into expanding “Customer Engagement” suite Mar 23, 2016 by Greg Sterling Company adds another marketing channel to its growing CRM toolset.
Score deeper savings for SMX Advanced by coming as a team Mar 23, 2016 by Marketing Land Search Engine Land’s SMX Advanced is designed to deliver leading-edge tactics in SEO, SEM, mobile, analytics and much more. Sign up as a team and score the deepest discounts available. At SMX Advanced, your team will: get actionable tips and strategies from expert-level search marketing veterans.