Aug 1, 20182 min read

Marketing Day: New Facebook & Instagram tools, HTTP guide & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps Aug 1, 2018 by Amy Gesenhues Facebook has removed access to its API platform for inactive apps and is now queueing up active apps to make sure all undergo the new review process.
Facebook & Instagram introduce new user tools to track time spent on the apps Aug 1, 2018 by Amy Gesenhues Both platforms are rolling out an activity dashboard and new features to help users manage how much time they spend looking at their phones.
You need 23 keywords in a blog post to rank well. Not. Aug 1, 2018 by Jessica Foster Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions.
The ultimate guide to HTTP status codes and headers for SEO Aug 1, 2018 by Barry Adams Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn.

Facebook updates video ad metrics & adds Moat as measurement partner Aug 1, 2018 by Amy Gesenhues Advertisers will soon be able to use Moat’s measurement platform to verify Facebook’s new Video Play metric.
A brand manager’s guide to virtual assistants Aug 1, 2018 by Jane Price Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual assistant.
New report: CTV emerges as top platform for video advertisers, completion rates continue to improve Aug 1, 2018 by Robin Kurzer Extreme Reach’s video benchmark report also shows that viewability rates continue to rise.