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Marketing Day: New Details On Pinterest’s Ad Plans, Facebook’s Cross-Platform Ad Network

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Pandora Surprises Users With Live, One-On-One #ThumbMoments Concert With Lindsey Stirling The music service plays with the idea of the personalized musical experience by taking things a step further — a big step further.

  2. Pinterest Ad Plans Include Audience Targeting & Conversion Tracking Pinterest’s advertising plans, further teased late last Friday when the company announced it would update its privacy policy on Oct. 19, became a little clearer today. The social bookmarking site will offer advertisers the ability to target consumers in their database — for instance, from an email list — with ads on Pinterest. The company […]

  3. Facebook’s Ad Network Challenge To Google Coming Next Week According to the Wall Street Journal, Facebook will roll out its web-wide, cross-platform ad network challenge to the Google Display Network next week. We initially wrote about this last month. Based on the company’s Atlas acquisition from Microsoft, “it promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads […]

  4. In Shopping Search, Keywords Are The End, Not The Beginning Contributor Benjamin Spiegel explains why retailers must identify consumer intent to optimize for search. Learn how to make your products findable.

  5. The Hottest New Channel Working For Online Marketers – Offline! Think offline marketing is dead? Learn how digital marketers are using TV, direct mail and other offline channels in conjunction with their online efforts.

  6. CTRs 2X Higher When Retargeting On Facebook And The Web, Than Web Alone Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new survey by Marin Software, just 12 percent of marketers said they were not currently using retargeting in their mix. Over half those said they plan to start retargeting within the next 12 months. In addition to usage […]

  7. A Gmail “Support” Service You’ll Want To Avoid [AUDIO] Companies that purport to offer support for Gmail, Hotmail and other online services are a dime-a-dozen. Still, even I was shocked at how brazen one was today, when I called just to see what would happen after an email I received. I guess I’d had enough. We’d gotten five messages through our Marketing Land tip […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. Pinterest has hired its first media partnerships manager. Why now?, GigaOM

  2. Publications See Pinterest as Key Ally, New York Times

  3. 5 Things You Need to Know When Advertising on Facebook, blogs.constantcontact.com

  4. 5 Up-And-Coming Social Networks Your Business Should Stop Ignoring, lkrsocialmedia.com

  5. 5 Ways to Take Your Pinterest Marketing to the Next Level, www.socialmediaexaminer.com

  6. 5+ Ways to Improve Social Media Conversions, blog.crazyegg.com

  7. 6 reasons why you still need to acquire new Facebook fans, www.insidefacebook.com

  8. Are words on social media set in stone?, www.conversocial.com

  9. Black Hat Social Media: What Your Business Should Know, www.koozai.com

  10. How to Boost Your Social Media Engagements by Using Quotes, www.searchenginejournal.com

  11. How to Create and Manage the Perfect Facebook Page for Your Business, blog.bufferapp.com

  12. Instagram Begins Rolling Out Ads In UK, techcrunch.com

  13. Social media, authenticity and the human brand, www.businessesgrow.com

  14. Social meta data for beginners, www.branded3.com

  15. The Facebookification of Twitter [Whatever you’re doing Twitter, STOP], www.lyntonweb.com

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