Marketing Day: New CTR Study, Avon CMO Profile & Google+ Restricts Views By Age & Location

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Plans To Adjust Real-Name Policy Enforcement To Address Concerns Of LGBT Community Facebook plans to adjust how it enforces its real-name policy after coming under strong criticism from the LGBT community. Today, Facebook’s chief product officer met with a group representing those angered by the company’s recent action against the accounts of a number of prominent drag performers and apologized. Later, he posted an apology in a […]
Pampers Teams With Video App Magisto To Help Parents Share Their Children’s Precious Moments What could be more engaging to parents than the opportunity to make and share videos of their kids?
A New Click Through Rate Study For Google Organic Results Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only […]
DiGiorno Pizza Returns From Its Self-Imposed Social Media Penalty Box The DiGiorno Pizza Twitter account ended its self-imposed social media exile today, sending its first tweet since a real-time marketing disaster more than three weeks ago. On Sept. 9, the account joined the #WhyIStayed discussion with an unfortunate “You had pizza,” not realizing that the hashtag was being used as a forum for talking about […]
How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence With more than 20 years experience managing business strategy, consumer marketing, and operations in leading markets around the world, Patricia Perez-Ayala serves as Avon’s Senior Vice President, Chief Marketing Officer, and Global Brand and Category President. Perez-Ayala began her career in 1983 with Procter & Gamble Venezuela, holding a series of brand, marketing and strategy […]
Google+ Adds Ability To Restrict Viewership Of Posts By Age And Location Google+ has given page owners with content that is inappropriate for young people or illegal in certain countries a way to restrict their audience. The new restrictive targeting feature offers the ability to prevent viewing of all posts from a page or profile by people under 18 or 21. The settings can also be customized […]
Why Timely Data Trumps Big Data In Email & Mobile Marketing Many email service providers provide robust analytics, but few provide real-time access to data. What insights are you missing out on?
Advertising Engagement: Past, Present And Future When you’re struggling with what “engagement” really means, know you’re not the first. Columnist Peter Minnium runs through the term’s history and how it’s changed over the years.
German Regulator Orders Google To Make Privacy Changes In another blow to Google’s privacy policy in Europe, the German data-protection regulator Johannes Caspar is ordering the company to change and limit how it uses data from its various online properties. Google’s consolidated privacy policy has faced heavy criticism by European privacy officials since its debut two years ago. There’s a Europe-wide effort going […]
Report: Twitter Will Woo App Developers With “Twitter Fabric” Platform Twitter plans to launch a new app development platform, called “Twitter Fabric” in an effort to make peace with app developers, push its way into more mobile apps and collect more data about mobile users, according to a report in The Information today. If successful, the previously undisclosed project could help Twitter boost its nascent […]