Marketing Day: New Amazon Echo Devices, @AppleSupport Joins Twitter & Ad Fraud

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google’s Take On The Recent Changes To The Results Page Mar 3, 2016 by Matt Lawson Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.

2. Amazon Expands Echo Family With Mini Version & Mobile Speaker Mar 3, 2016 by Matt McGee Echo Dot offers similar functionality at half the price, while Amazon Tap is a portable speaker that includes Alexa voice recognition technology.

3. Meet the MarTech Speakers: Mayur Gupta Mar 3, 2016 by Marketing Land Healthcare Marketing In A Digital, Data-Driven World

4. The Local SEO Playbook To Increased Visibility And Customer Acquisition Mar 3, 2016 by Thomas Stern Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.

5. Upcoming Webcast: Call Tracking and Analytics 101 Mar 3, 2016 by Digital Marketing Depot US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey.

6. Apple Offers Tech Support On Twitter With New @AppleSupport Account Mar 3, 2016 by Tamar Weinberg Apple has launched a support channel, @AppleSupport, to give tips and support to customers.

7. Responsive Design Mobile Marketing Emails Generate 24% More Clicks [Report] Mar 3, 2016 by Amy Gesenhues Yesmail’s latest benchmark report finds responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format.

8. The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It Mar 3, 2016 by Blaise Lucey Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response.

9. NewsCred Opens A New Website For Learning About Content Marketing Mar 3, 2016 by Barry Levine Called Insights, the educational destination replaces the company’s previous Academy with self-paced courses and personalized content.

10. Who Should Be Responsible For Stopping Programmatic Ad Fraud? Mar 3, 2016 by Ratko Vidakovic Columnist Ratko Vidakovic lays out the players in the programmatic ad ecosystem and examines who should be held responsible for preventing ad fraud.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. How New & Existing Customers Interact With Your Paid Search Ads Differently

2. Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App

3. Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor

4. How To Grow Online Market Share Without Increasing Your PPC Budget

5. Google Image Search Tests Colored Filter Buttons

Online Marketing News From Around The Web:

Blogs & Blogging

1. Why You Need a Blog KPI Strategy and How to Develop One, www.blogherald.com

Business Issues

1. LinkedIn CEO passes 2016 stock package to employees, www.reuters.com

2. Providing support to combat Zika in Brazil and beyond, Official Google Blog

3. Yahoo CFO: We’re exploring sale of $1 billion-$3 billion in ‘non-core assets’, venturebeat.com

Content Marketing

1. 4 Effective Ways to Create Viral Content, smallbiztrends.com

2. 5 Ways to Speed Up Your Content Editorial Process, blog.marketo.com

3. Building A Brand Newsroom In 2016: Content Themes, blog.newswhip.com

4. Business Execs Continue to Produce Volumes of Digital Content, www.emarketer.com

5. Content Marketing: A Must Have, www.copypress.com

6. How to Create and Reuse Evergreen Digital Content, www.copypress.com

7. How To Keep Your Clients Through Writing, www.compukol.com

8. Integrating Repurposed Content into Your 2016 Strategy, seocopywriting.com

9. Is Instagram worth adding to my content marketing mix?, www.cornwallseo.com

10. Your Content Team Can Sprint with Agile Marketing, contentmarketinginstitute.com

Conversion Optimization

1. How To Use Crowdsourcing to Increase Conversion Rates, blog.crazyegg.com

Copywriting, Design & Usability

1. 5 Ways To Improve UX And Increase Visitor Engagement, www.searchenginepeople.com

2. Getting (Dis)Connected: Shallow Interaction Design For Deeper Human Experiences, www.smashingmagazine.com

3. The case for direct questions in your UX research, www.usertesting.com

Display & Contextual Advertising

1. How Spiceworks Offers Hyper Contextual Experiences, www.cmswire.com

Domaining

1. Amazon loads up on Echo Dot domains, domainnamewire.com

2. Amazon Plotting Registrar Workaround?, domainincite.com

3. Are Domains The New Bitcoin?, www.thedomains.com

E-Commerce

1. Can Snapchat Become an E-Commerce Platform?, www.adweek.com

2. How mobile apps “ate” brick and mortar retail — and what needs to happen next, venturebeat.com

3. Strong US dollar boosts Canada’s online retail sales, www.retaildive.com

4. Valentine’s Day re-engagement: How e-commerce marketers won over indecisive shoppers, www.internetretailer.com

5. Why Florida sits on the front lines of U.S. e-commerce fraud, www.internetretailer.com

6. WordPress E-Commerce Themes for Creative Entrepreneurs, www.wpexplorer.com

Email Marketing

1. 3 Things Email Marketers Can Learn from Social Media Week, blog.movableink.com

2. 4 brands taking email personalization to the next level, myemma.com

3. Email Marketing in a Mobile-First Era: How to Get It Right, www.marketingprofs.com

4. Lessons Learned In The Email Marketing Wars About Selling To SMBs, streetfightmag.com

General Internet Marketing

1. 3 Smart Online Marketing Lessons From Racer Josh Cartu, smallbiztrends.com

2. How Brands Can Work with Creator-Influencers, adage.com

3. How to Uncover a B2B Brand Voice That Isn’t Boring, www.convinceandconvert.com

4. Today’s renaissance CMO should master both logic & creativity, econsultancy.com

Internet Marketing Industry

1. Confirmit Accelerates Momentum with Record Revenue in 2015, www.realwire.com

2. Jun Group Promotes Corey Weiner to President, www.marketwired.com

3. MailChimp Featured Integrations: March 2016, blog.mailchimp.com

4. Origami Logic Expands Executive Team and Moves Headquarters to Support Company Growth, Business Wire

MarTech

1. New Trends for the Marketing Technology Stack, www.martechadvisor.com

Mobile/Local Marketing

1. 10 Things You Need to Know About Mobile Marketing in 2016, www.tune.com

2. 6 Steps for Localizing Your Mobile Apps, www.adweek.com

3. How brands should make mobile strategy and platform choices, www.mobilecommercedaily.com

4. The journey down the mobile funnel – 5 critical user touchpoints , 3qdigital.com

Reputation Management

1. Defending Your Brand: How to Handle Internet Mobs, www.searchrank.com

Social Media

1. 6 FREE Facebook Marketing Tools to Juice Up Your Campaigns, www.wordstream.com

2. Do TV Ads Drive Facebook, Twitter Engagement? (Study), www.adweek.com

3. Does Your Social Media Content Go With the Flow?, www.stonetemple.com

4. Facebook Lead Ads Good for Competitive Markets, www.practicalecommerce.com

5. Facebook Messenger Adds Music Starting With Spotify Song Sharing, techcrunch.com

6. Facebook Travel Targeting: Get ‘Em While They’re Daydreaming!, aimClear Blog

7. Facebook Wants You to Share Your Business Story, blogs.constantcontact.com

8. How to Easily Create Quality Social Media Images, www.socialmediaexaminer.com

9. How To Set Goals For A Killer B2B Social Media Campaign, www.jeffbullas.com

10. Instagram starts blocking “add me” deeplinking for Snapchat, Telegram, techcrunch.com

11. The 6 Step Playbook for Handling Social Media Complaints, blog.bufferapp.com

12. The 88th Academy Awards on Facebook, media.fb.com

13. The Ultimate Guide to Facebook Carousel Ads, www.searchenginejournal.com

14. Updated Guidelines for Using Messaging for Your Page, www.facebook.com

15. Using Instagram and Facebook to Reach Your Customers, blog.business.instagram.com

16. When it comes to platforms, agencies have Snapchat on their minds, digiday.com

17. Will the New Facebook Emoticons be Helpful to Marketers?, smallbiztrends.com

Video

1. 6 Landing Page Video Worst Practices to Avoid, unbounce.com

2. Google Fiber’s video subscriber growth surges 79 percent in 2015, www.reuters.com

3. How to Create Amazing Screencast Explainer Videos to Improve Your Content Marketing Efforts, www.thesaleslion.com

4. Report: Executives Believe Livestreaming Fosters Authentic Brand Engagement, www.adweek.com

5. Will Celebrities, Public Figures Get Paid for Facebook Live Videos?, www.adweek.com

6. YouTube and the Frustration with Curated Video Content, www.reelseo.com