Jun 3, 20146 min read

Marketing Day: New AdSense Ad Sizes, A Social Right To Be Forgotten? & Mobile-Only Consumers

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Will Facebook And Twitter Have To Implement The “Right To Be Forgotten”? Could Facebook and Twitter be forced to “forget” things said about others? Perhaps so under the European Union’s new “Right To Be Forgotten” ruling. Until now, the focus has mainly been on Google, but a Wall Street Journal article suggests regulators are starting to consider how to apply the ruling to other digital companies. The […]
AdSense Gets Two New Large Format Ad Sizes Boasting larger real estate, Google’s newest ad units for AdSense, introduced today, are meant to showcase rich ad creatives. The ad units are 970 x 250 Billboard and 300 x 1050 Portrait. Due to their size, publishers can place just one of these units per page. While they are designed to house rich media ads, […]
Domino’s ‘Steady Pizza’ to Eliminate #deliveryfail Many agencies are getting into the whole product development thing. The poster child for this, of course, is the Nike Fuel Band. But where Nike is helping people stay fit, Domino’s Pizza is ensuring people will get their fill of, well, not-so-low calorie pizza. But in Brazil, the brand is going a step further and […]
Bing Marks 5th Birthday With Retrospective & Extra Reward Credits For Users Today marks Bing’s fifth birthday. To celebrate, Microsoft’s search engine offered readers a recap of all that has happened at Bing during the last five years, from its start in semantic search to indexing social content from Facebook and Twitter, and making way for the mobile revolution. The site is also giving users extra Bing […]
Did Privacy Search Engine DuckDuckGo Pay To Be Included Apple’s Safari? That’s Private! Tiny search engine DuckDuckGo scored a huge victory yesterday when Apple announced DuckDuckGo would be an option included in future versions of its Safari web browser, as a privacy feature. But did DuckDuckGo pay to make that happen, as others like Google do? That’s private, and DDG can’t say. “The terms are confidential. Needless to say […]
Study: Business Executives Turn To Email Newsletters First For Their News Social media might be the shiniest tool in your marketing kit, but if you want to reach business leaders don’t neglect old-school tactics. That’s the main lesson to be learned from a recent study that found that executives use email newsletters — remember those? — as their primary source for news. Sixty percent said newsletters […]
Optimize LinkedIn Like A Pro To Boost Your Personal Brand As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can add to the conversation in your area of expertise. Together, these pieces of the story paint a picture of your personal brand — a brand you create and grow over time as […]
Report: 60% Of Social Media Users Vary Their Actions & Connections Vastly Across Social Sites Looking for proof that you shouldn’t just spray a message out across all social networks verbatim? Well, 140 Proof partnered with IPG Media Lab to find an answer by studying the cross network usage of 500 social media participants. It turns out that users have a strong delimitation between each, something that the study calls […]
Study: More Than 30 Percent Of Consumers “Mobile Only” According to the new “Mobile Path to Purchase Study” from xAd and Telmetrics (conducted by Nielsen), mobile devices continue to grow in importance for consumers. Now in its third year, the study found roughly half of survey respondents believe mobile is the “most important resource” in their purchase decision-making. More than a third said they […]
The Secret To Better Online Marketing: It’s Not What You Think A Zappos customer service employee recently set a record with an epic ten-hour conversation with a customer. At Netflix, employees get unlimited PTO because the company concluded “we should focus on what people get done, not on how many days worked.” So, what do these random tidbits have to do with your online marketing success? […]
Wearables, Connected Homes, Mobile & The Future Of Analytics The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative technologies like motion coprocessors, gyrometers, GPS, ambient light sensors, application analytics and more. Consumers are now connecting their physical bodies to electronic devices such as Fitbit and other health monitors. We are also seeing a […]
Check Out the New MarTech Sessions and Speakers from Adobe, HubSpot, IBM & Marketo – Lowest Rate Expires Friday Keeping pace with emerging marketing technologies, determining the best fit, and getting the most from your investment are daunting challenges. At MarTech: The Marketing Tech Conference, industry leaders will help you understand marketing technology and its impact on your organization. Register by Friday, June 6th to save $300 on MarTech. Sessions Just Added The MarTech […]
Yosemite’s Popular Tweet & Facebook Post Invite Mac Users To Try Its “Natural Operating System” Yosemite National Park, unmatched in natural beauty, can now claim a social media victory. Midway through today’s Apple WWDC keynote, which produced news that the company had settled on “Yosemite” as the name for the company’s updated operating system, the folks who know Yosemite best sent out this tweet: We invite you to check out […]
Gigya Adds Tumblr To Its Share And Follow Button Options Gigya, a leading social media login and plugin provider, announced today that it has added Tumblr share and follow buttons to its suite. The buttons are already available to Gigya customers. Here’s how the share button looks on the New York Daily News site: The follow button enables publishers to add a means for readers […]
Infographic: TV’s Top Twitter Moments This Season, From Breaking Bad To The Oscars What were the moments on TV that most resonated with people on Twitter this year? According to new statistics from Nielsen, the Super Bowl, that Oscars selfie and the “Breaking Bad” finale produced the most memorable results. The stats, pulled from the social TV ratings platform that Nielsen launched in partnership with Twitter in September, […]