Marketing Day: More Google Glass Apps, Zillow Buys Trulia & The Retargeting Trap

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Google Glass App Landscape (Finally) Showing Signs Of Growth It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it’ll ever rival their size, actually), but the Google Glass app landscape is finally starting to show signs of life. There are hundreds of apps available for Glass, but the majority of them haven’t […]

2. Roost Enables Web Push Notifications, Coming Soon To Mobile Browsers A company called Roost has developed publisher push notifications for PC web browsers. This offers a potential new channel to deliver content or marketing messages via the browser (which can complement or substitute for email). But what’s even more interesting is the prospect of extending this to mobile web browsers. Currently mobile users can only […]

3. Zillow Buys Rival Trulia For $3.5 Billion In Stock The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report. This morning it was confirmed. Zillow and Trulia’s boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate company in the U.S. market. The closest rival will be […]

4. Turn Your Blog Into A Learning Center To Win At Content Marketing With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be a great thing for audiences everywhere. Unfortunately, many companies are still missing the mark by using their blog as an extension of their product pages – just another place to talk about themselves. […]

5. The Retargeting Trap: How Targeting Conversions Hurts ROI Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will indicate what’s working versus what’s not, what’s a signal versus what’s an outlier. And, data help to determine the proper media mix for the overall campaign strategy. Data-driven, performance-based advertisers reviewing their online […]

6. Cool Janrain Tool Shows The Data You Expose When You Log In Socially We all do it, likely without much thought. We use our social media — or other digital — identities to log into multiple websites daily. It’s quick, convenient and saves us the hassle of creating another username and password. But if you are concerned about privacy (and you should be), it’s a good idea to […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. How To Conduct A Winning Local Search Audit

2. AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

3. Link Building and Content Marketing: How They Work Together – August 5th Webcast

4. Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account

5. Google Search Designer Explains Why Some Features & Tools Get Axed

6. Google Testing Timeline View In Knowledge Graph

Online Marketing News From Around The Web:

Affiliate Marketing

1. Importance of Affiliate Marketing Managers, www.practicalecommerce.com

Analytics

1. SiteCatalyst Unannounced Features, Web Analytics Demystified

Blogs & Blogging

1. A Rough Week In WordPress Security Means You Better Pay Attention!, just-ask-kim.com

2. Tips for Managing a Company or Group Blog, www.stateofdigital.com

Business Issues

1. ‘China’s Google’ Baidu Working On Partial Self-Drive Cars, thenextweb.com

2. Apple to Buy Radio App Swell for $30 Million, recode.net

3. Mozilla Names Interim Chief Permanent CEO, Wall Street Journal

Content Marketing

1. 32 Free (& Almost Free) Content Marketing Tools, www.wordstream.com

2. 5 Steps to Global Content Curation That Reaches Your Gooooaaal, contentmarketinginstitute.com

3. 9 Content Curation Ideas for Bulking Up Your Editorial Calendar, contentmarketinginstitute.com

4. Cost Benefit Analysis Of Editorial Content Versus Traditional Upselling, joshchandler.co.uk

5. Five technologies that are changing the way brands make content, econsultancy.com

6. Grow Your Content Marketing Ecosystem: Reduce, Reuse, Recycle, www.vocus.com

7. The Future of Content Survey Results Are In, blog.customcontentcouncil.com

8. The Power of Empathy for More Customer Focused Content Marketing, www.toprankblog.com

Conversion Optimization

1. Lessons on User Anxiety And Its Effect on Conversion Rates, blog.crazyegg.com

Domaining

1. A slow week for new TLD launches, domainnamewire.com

2. Amazon and Google deal on .talk, .play, .drive and others, domainincite.com

3. Domain Name Scam Alert: ICANN Does NOT Provide Domain Name Appraisals, www.billhartzer.com

4. GoDaddy Testing Not Promoting .com on Home Page, www.domaininvesting.com

E-Commerce

1. 12 Keys to a World-class Ecommerce Company, www.practicalecommerce.com

2. e-Commerce may be the sizzle, but brick and mortar remains the steak, www.thedomains.com

3. E-Commerce Sales – The web’s influence on U.S. retail grows, www.internetretailer.com

4. Three important trends impacting the ecommerce technology market, econsultancy.com

Email Marketing

1. Email: The Old Kid on the Block’s Still Got It, www.emarketer.com

General Internet Marketing

1. Here’s Your Syllabus: Everything a Marketer Needs for Day 1 of an MBA, moz.com

2. Top 10 Questions for Choosing a Digital Marketing Agency, SwellPath

Internet Marketing Industry

1. Muhtayzik-Hoffer Tops Ad Age 2014 Small Agency Awards, adage.com

Mobile/Local Marketing

1. 3 quotes that guide my mobile and cross-channel strategy, www.mobilecommercedaily.com

2. 344-Year-Old Hudson’s Bay Tests Beacons in Several Markets, www.adweek.com

3. The Most Important M’s In M-Commerce Are Moms, Millennials And Multinationals, techcrunch.com

4. Yelp, Camera, Action: Now Add Videos with Your Yelp Mobile App!, officialblog.yelp.com

Reputation Management

1. Dogged by Anonymous Negative Reviews? Here’s One Solution, smallbiztrends.com

Social Media

1. Marc Andreessen takes a walk down memory lane with Facebook doubters, VentureBeat

2. Bolt CEO to Instagram: Please Don’t Steal Our Name, allfacebook.com

3. Can Reddit Grow Up?, New York Times

4. Facebook Extends Deadline for Closing Acquisition of WhatsApp by One Year, allfacebook.com

5. Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC], www.mediabistro.com

6. How to Calculate Social Media’s ROI (Plus a Shortcut!), www.vocus.com

7. How to Drive Business Sales With Twitter, www.mediabistro.com

8. How to Use Twitter Analytics to Find Important Data, www.socialmediaexaminer.com

9. Increase Your Leads Using LinkedIn’s Lead Collection Tool, www.searchenginepeople.com

10. LinkedIn 101 for ProfessionalsSmart Business Trends, smartbusinesstrends.com

11. Snaps To Riches: The Rise Of Snapchat Celebrities, Forbes

12. The Highest Converting Images to Use on Social Media, www.mashbout.com

13. Twitter Discourages Facebook Comparison Before Earnings, adage.com

14. Why It Might Be Time to Completely Change Your Social Media Strategy, www.convinceandconvert.com

Video

1. Animated YouTube Channel Art, googlesystem.blogspot.com

2. BuzzFeed Video Is Trying to Change the Definition of Branded Content, www.adweek.com

3. Captivate Others in 6 Seconds With Vine Marketing Videos, smallbiztrends.com