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Marketing Day: More Amazon Dash buttons, Interview with Salesforce VP & DocuSign’s CMO

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Amazon adds 100 new Dash buttons & triples the number of available brands Mar 31, 2016 by Amy Gesenhues The e-commerce giant says Dash button orders have jumped 75 percent over the last three months.

  2. Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting Mar 31, 2016 by Barry Levine Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there.

  3. Video ads are coming to Facebook Instant Articles Mar 31, 2016 by Tamar Weinberg Facebook Instant Articles open to all publishers on April 12, and publishers will be encouraged to take part and make money on advertising with video ads.

  4. DocuSign CMO aims to bring his brand to life by giving it more of an emotional POW! Mar 31, 2016 by Amy Gesenhues Get to Know: DocuSign CMO Brad Brooks

  5. A century of celebrating Mom: smart ad strategies for the mother of all holidays Mar 31, 2016 by John Cosley Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital marketers.

  6. Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review] Mar 31, 2016 by Chris Elwell Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.

  7. Are our leading brands also optimization leaders? Mar 31, 2016 by Brian Massey Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top sites.

  8. Want real results from social? Start paying. Mar 31, 2016 by Blaise Lucey If you think your organic social media posts are delivering diminishing returns, you’re not wrong. Columnist Blaise Lucey explains why pay-to-play is becoming the new norm for all social marketing.

  9. 5 engaging visual content formats that aren’t infographics Mar 31, 2016 by Kerry Jones Are you producing infographics on autopilot? Columnist Kerry Jones shares innovative content formats which may communicate your message more effectively.

  10. Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad Mar 31, 2016 by Barry Levine Partnership with location analytics provider Placed tracks which ad-targeted users actually visit, so its machine learning-created model can predict others.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. Twitter Considers a Standalone Messaging App, recode.net

  2. Average Number of Social Media Followers for B2B? LinkedIn Kills It, smallbiztrends.com

  3. Do you need to be on that new social media platform?, econsultancy.com

  4. Everything You Need to Know About Snapchat Chat 2.0, blog.bufferapp.com

  5. Facebook Messenger can now be your boarding pass on KLM flights, www.theverge.com

  6. Facebook’s New Reaction Buttons: A Game Changer For Advertisers?, adexchanger.com

  7. Has LinkedIn Made the Classic “Jack of All Trades” Mistake?, www.adweek.com

  8. How SMBs Are Using Social Media, www.marketingprofs.com

  9. How to Build a Peer Network to Increase Your Social Reach, www.socialmediaexaminer.com

  10. Instagram is coaching advertisers to approach it exactly the same way they do Facebook, digiday.com

  11. Instagram Updates Overlay for Action-Driving Ads, www.adweek.com

  12. The 5 Most Common Misses in Social Strategy Development, simplymeasured.com

  13. The Atlantic’s verdict on Facebook Instant Articles: “Jury’s still out”, digiday.com

  14. Trend report: What’s popular on Pinterest this month, blog.pinterest.com

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