Marketing Day: Mobile Vs. Desktop, Google’s RankBrain & Twitter’s Promoted Moments

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Content: It’s Not Another Channel Oct 27, 2015 by Rebecca Lieb Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content.

2. Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing Oct 27, 2015 by Stoney deGeyter Columnist Stoney deGeyter argues that in order to succeed with digital marketing, we may need to shift our mindset from “mobile-friendly” to “mobile first.”

3. RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages Oct 27, 2015 by Greg Finn The days of a hand-crafted human search algorithm may soon be over. Google has announced RankBrain, a new artificial intelligence that is now processing a “very large fraction” of searches each day.

4. Hootsuite Offers Free Version Of Hootsuite Campaigns For Lead Generation Oct 27, 2015 by Martin Beck Social management dashboard now enables creation of sweepstakes and sign-up pages to help businesses gather consumer information.

5. TV Producers, Advertisers Need To Leverage The Web’s Largest Focus Group: Social Data Oct 27, 2015 by John Donnelly III Columnist John Donnelly III explains how TV and advertising executives can use social media insights to inform business decisions such as ad buying and TV show plots.

6. UGC Platform Chute Can Now See Oct 27, 2015 by Barry Levine New machine vision allows brands to find logos, objects or scenes in user-generated imagery, for deployment to social accounts and conversations.

7. Amazon Echo Gets Smarter With Local Business Listings From Yelp Oct 27, 2015 by Matt McGee Give Echo an address, and it’ll let you know what local businesses are nearby — plus their addresses, phone numbers, hours of operation and more.

8. Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value Oct 27, 2015 by Barry Levine Instead of estimating Lifetime Value of a customer based on past history, its new Predicted Lifetime Value estimates what she could spend if encouraged.

9. First Look: Twitter’s Promoted Moment For The Creed Movie Oct 26, 2015 by Martin Beck Boxing movie gets first crack at new Twitter native ad unit, fills it up with photos, videos, GIFs and UGC.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve

2. Jet.com Dominating Halloween Costume Advertisers In Google Shopping

3. AdWords Cross-Device Conversions Now Rolled Into Conversions Column, Available For Bid Strategies

4. Bing Brings On Halloween With a Spooky Map, Cortana Costume Suggestions & A Horror Movie Game

5. Supporting New Marketing Initiatives With Link Building

6. Amazon Echo Now Offers Local Search With Help From Yelp

7. FAQ: All About The New Google RankBrain Algorithm

Online Marketing News From Around The Web:

Analytics

1. Are Your Analytics Telling the Right Story?, moz.com

2. CMO’s Guide to Measurement, adage.com

3. How To Track Your Outreach Campaign, www.searchenginepeople.com

Blogs & Blogging

1. 12 Awesome WordPress Resources to Visit Today, www.wpexplorer.com

2. How to Make Guest Posting the Secret to Traffic Success, www.ducttapemarketing.com

3. Want More Followers? Try Facebook Notes, www.blogherald.com

Business Issues

1. EU, U.S. Agree in Principle on New Data-Transfer Pact, www.wsj.com

Content Marketing

1. 5 Content Marketing Ideas for November 2015, www.practicalecommerce.com

2. 7 Best Practices to Creating a Killer Content Schedule, www.copypress.com

3. Content Marketing Mistakes That Are Poisoning Your Progress, contentmarketinginstitute.com

4. Is native advertising sustainable?, econsultancy.com

5. The Ultimate Guide to White Papers, www.searchenginejournal.com

6. Why We All Need to Stop Hating on Listicles, contently.com

Conversion Optimization

1. Clean Up Your Conversion Tracking with the New Facebook Pixel, www.wordstream.com

2. Server-Side Vs. Client-Side A/B Testing Tools: What’s The Difference?, conversionxl.com

3. What’s In Store For The Future Of Split Testing?, blog.crazyegg.com

Copywriting, Design & Usability

1. Making Good On Your UX Debt, www.usertesting.com

Display & Contextual Advertising

1. A/B Testing Over $1M Worth of Display Ads: 5 Things We Learned, 3qdigital.com

Domaining

1. .Miami Domains Banner at Dolphins Game Part of Larger Effort, www.domaininvesting.com

2. 21 Item Google Analytics Checklist When Changing Your Domain, www.e-nor.com

3. Breaking: Judge dismisses Verisign’s lawsuit against .XYZ, domainnamewire.com

4. Domain phishing: Why it’s happening & How to protect yourself, domainnamewire.com

E-Commerce

1. Alibaba gets more bang for its buck as revenue growth tops forecasts, www.reuters.com

2. Etsy ASAP Introduces Same-Day Delivery for Shoppers in NYC, www.adweek.com

3. Facebook sees mcommerce spike to 30% of online sales, www.mobilecommercedaily.com

4. Fulfillment: How to Speed up the Picking Process, www.practicalecommerce.com

5. Have an eCommerce Customer Service Plan for the Holidays?, smallbiztrends.com

6. New holiday research: Five ways for retailers to engage shoppers on Twitter, Twitter Blog

Email Marketing

1. 4 Ways to Use Social Media to Increase Your Email List, www.verticalresponse.com

General Internet Marketing

1. 3 fearsome digital marketing tips for Halloween, blogs.constantcontact.com

2. 3 Stupid-Easy Ways to Combat Ad Fatigue, www.searchenginejournal.com

3. How To Win A U.S. Election With Digital Marketing, techcrunch.com

4. Leading CMOs Will Excel at Customer Obsession in 2016, adage.com

Internet Marketing Industry

1. 86 Percent of Predictive Analytics Users Report Tangible Gains, PR Newswire

2. Abakus and Tapad Partner for Cross-Device Attribution, www.prnewswire.com

3. Ed Wilson Joins Genesis Media as Strategic Advisor, www.prnewswire.com

MarTech

1. 10 social and content technology trends in 2015, www.razorsocial.com

2. 5 Ideas for Connecting In-Store Data to Your Marketing Automation Platform, www.silverpop.com

3. Implementation Is The Destination: Slowing Down Can Boost The Value Of Ad Tech, adexchanger.com

Mobile/Local Marketing

1. Apple debuts ‘shopping’ category in App Store, www.retaildive.com

2. Google Dramatically Increases Top Price Limits For Apps In The Play Store, www.androidpolice.com

3. Google’s Android Pay to Add Loyalty Rewards, recode.net

4. How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?, www.adweek.com

5. Mobile Mayhem! Make it Easy for Consumers to Find You On-the-Go, biz.yelp.com

Social Media

1. The Advanced Guide to Twitter Advertising, ignitevisibility.com

2. 3 Social Media Metrics You Need to Monitor Right Now, www.socialbakers.com

3. 4 Ways Pinterest is Useful for Non-E-Commerce Brands, www.searchenginejournal.com

4. 5 Things I Learned From Spending Thousands on Instagram Ads, socialinsight.io

5. 6 Tips to Get Your Business Started on Social Media, www.socialmediaexaminer.com

6. 9 Ways to Make Money On Instagram, www.jeffbullas.com

7. Chris Cox on How Facebook Sees Itself, www.wsj.com

8. Facebook 2G Tuesdays to slow employee Internet speeds down, Business Insider

9. Facebook Wants To BE Your Phone Number With New Message Requests, techcrunch.com

10. Here’s a Buyer’s Guide to Ad Targeting on Platforms From Instagram to Snapchat, www.adweek.com

11. How to Create More Social Media Content For Your Business, mackcollier.com

12. How to Use Social to Attract Great Employees, www.convinceandconvert.com

13. Is SMS the most underrated and overlooked dark social channel?, econsultancy.com

14. Report: National Geographic is the No. 1 Brand on Social Media, www.adweek.com

15. Snapchat or Instagram? Deciding Which Platform Is Ideal for Your Visual Content, www.socialmediaexaminer.com

16. Using Facebook Insights to Monitor Your Social Campaigns, www.koozai.com

17. What Are Twitter Cards and How Do I Use Them?, smallbiztrends.com

Video

1. Is Blab the Savior of Podcasting and Online Radio, www.convinceandconvert.com

2. Konica Minolta Reaches Execs During Lunchtime With Video Ads, adexchanger.com

3. YouTube Coerces Video Creators into Signing New YouTube Red Subscription, smallbiztrends.com