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Writer's pictureFahad H
Apr 2, 20154 min read

Marketing Day: Mobile Video Report, Edmunds.com CMO Interview & More Twitter Ad Tests

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. California Coastal Commission Launches #CheckTheCoast Preservation Campaign Campaign spokespeople Adrian Grenier and Sunshine In The Fog ask people to take a “coastie” to encourage donations to the Protect Our Coast and Oceans Fund on the CA tax form.

  2. Report: Mobile Video Ads 5X More Engaging Than Standard Banners Millennial Media says 22 percent of mobile ads on the platform included Watch Video actions in 2014.

  3. Facebook Accounted For 75% Of Social Ad Spending Globally In 2014 The global social advertising market grew 41% to $15.3 billion in 2014; Facebook is maintaining dominance despite lack of presence in the giant China market.

  4. Edmunds.com Turns To Mobile To Make Car Buying A Consistent, Easy Experience Get To Know: Edmunds.com CMO Michelle Denogean

  5. Marketo Announces Integration With Google Analytics, AdWords Data sharing to enable ad personalization and budget optimization based on customer journey outcomes.

  6. Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies’ Cynthia Gumbert.

  7. 3 Key Mobile Takeaways From SXSW Interactive From Meerkat to location-based ad technology, columnist Aaron Strout takes a look at the hottest mobile trends at SXSW Interactive 2015.

  8. New Study Backs Up IAB’s 70 Percent Viewability Threshold Recommendation Sizmek report identifies several factors that can improve ad viewability.

  9. Another Twitter Ad Test: A Carousel For App Install Ads Experiment enables people to swipe through multiple promoted tweets within their Twitter timelines.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

  1. ‘Invention Donkey’ Takes Over GE’s Twitter Account, adage.com

  2. 4 “Royal” Tips for Using Trending Topics in Your Social Posts, www.verticalresponse.com

  3. 5 Overlooked Social Networks For Marketers, www.adweek.com

  4. 6 Social Media Tips for Small Business Success, www.semrush.com

  5. Are You Losing Business on Twitter?, www.distilled.net

  6. Confirmed: Twitter Buys TenXer For Under $50M To Improve Its Tools For Engineers, techcrunch.com

  7. Social Media Marketing Case Studies: Learning Moments and Key Takeaways, www.toprankblog.com

  8. Facebook Moves From Social Network To Data Platform Dominance, adexchanger.com

  9. Facebook Page Admins Can Designate Preferred Page Audience, www.adweek.com

  10. Find Out Which Social Networks Drive Your Revenue, sugarrae.com

  11. How to Build a Facebook Audience and Increase Sales with a Facebook Promotion, blogs.constantcontact.com

  12. How to Effectively Find Talent on LinkedIn, www.blogherald.com

  13. How to Revive a Dying Social Media Presence, blog.kissmetrics.com

  14. Refresh Joins the LinkedIn Family, www.linkedin.com

  15. Snapchat Has Received 403 Data Requests Since November, thenextweb.com

  16. Snapchat’s Non-Vanishing Message: You Can Trust Us, medium.com

  17. Social Media Response Survival Guide, smallbiztrends.com

  18. Survey: Facebook is Becoming a Primary News Source for Millennials, www.adweek.com

  19. The Save button for the internet, blog.pinterest.com

  20. The Ultimate Guide to Hashtags, www.searchenginejournal.com

  21. Why brands should roll out promoted hashtags with organic twists, www.mobilemarketer.com

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