Jun 20, 20165 min read

Marketing Day: Mobile vertical video ads, Facebook canvas ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Startup Hi-Fi launches mobile news feed of publisher content, selectable by hashtags Jun 20, 2016 by Barry Levine These “Tag Topics,” the company said, let publishers control their content and mobile users control their info overload.
Unruly, Moat & News Corp join up to launch new mobile vertical video ad format Jun 20, 2016 by Amy Gesenhues In addition to the new vertical video ads, Unruly announced its “Vertical Video Collective” – a network of mobile-first, vertical video creators.
3 digital marketing opportunities for franchises Jun 20, 2016 by Jason Decker Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market.
Facebook’s web app-like Canvas ads can now run as organic Page posts Jun 20, 2016 by Tim Peterson Facebook will let Page owners use the interactive Canvas ad format for organic Page posts in a bid to get people to spend more time in the social network.
What your boss actually wants from your local search reports Jun 20, 2016 by Lydia Jorden Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss.
Overcome 14 common challenges digital agencies and media companies face Jun 20, 2016 by Digital Marketing Depot Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space.
Facebook keynote opens Marketing Land’s Social Pro conference Jun 20, 2016 by Matt McGee Wei Kuan Lum, Facebook’s Head of SMB Business Marketing, to talk about where the company is headed and what it’ll mean and offer for marketers.
[WATCH] Marketing Land Live #18: Apple’s WWDC news, MSFT buys LinkedIn, Facebook “all video” & more Jun 20, 2016 by Matt McGee Will Facebook’s News Feed someday be all video? Will Siri’s move to desktop impact Google? Will Microsoft and LinkedIn be a good marriage? Those topics and more are discussed in our latest weekly video show.
Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide) Jun 20, 2016 by Craig Weinberg DSP, SSP… Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons.
Can you trust your media buying agency? Jun 20, 2016 by Ratko Vidakovic In the wake of the recent ANA investigation into media agency transparency, columnist Ratko Vidakovic covers the key findings that marketers must know.
Google’s Optimize 360 creates exciting opportunities for testing & personalization Jun 20, 2016 by Nick Iyengar Google’s Analytics 360 Suite offers a bevy of new solutions for enterprise marketers. Columnist Nick Iyengar walks you through his favorite, Optimize 360, and explains how to get started and what it can do for you.
LISTEN: SocialPro Conference Preview Podcast Jun 20, 2016 by Marketing Land Marketing Land’s Social Media reporter Tim Peterson chats with special guest speakers from our SocialPro Conference happening in Seattle, Washington, Monday and Tuesday June 20-21st.
Twitter advertisers to get stats on video performance Jun 17, 2016 by Tamar Weinberg A partnership with Innovid gives Twitter video advertisers video analytics such as views, engagement and more.
Facebook makes it clearer when an Instant Article is an advertorial Jun 17, 2016 by Tim Peterson Facebook is adding brands’ logos to Instant Articles advertorial bylines in an effort to make marketers more visible and the format more attractive to them.