Oct 25, 20165 min read

Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Conductor adds Insight Stream to its Searchlight platform Oct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
11 marketing technologies & resources you probably haven’t heard of yet Oct 25, 2016 by Travis Wright What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing performance.
SEO on a budget: How a small manufacturer started a program from scratch Oct 25, 2016 by Dianna Huff Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
Mobile shopping is hard, but only if retailers keep it that way Oct 25, 2016 by Liad Agmon Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences.
Using PPC brand protection to decrease campaign costs by 51% Oct 25, 2016 by Lori Weiman Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
Amazon should generate more than $78 billion from Prime members this year Oct 25, 2016 by Greg Sterling Roughly 65 million US Prime members spend an average of $1,200 per year.
Why marketers must be data-driven Oct 25, 2016 by Victoria Godfrey Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.
Google Tag Manager now supports AMP (Accelerated Mobile Pages) Oct 25, 2016 by Matt McGee Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters.
8 best practices for contextual campaigns Oct 25, 2016 by Rebecca Lieb How do you move beyond ‘the right message to the right person at the right time?’ Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.
Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders Oct 25, 2016 by Matt McGee New brands offering one-push ordering include Coca-Cola, Folgers, Pop-Tarts… and Amazon itself.
Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson Oct 25, 2016 by Greg Sterling Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership.

How keyword segmentation can increase Google Shopping profits Oct 24, 2016 by Digital Marketing Depot Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping.