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Marketing Day: Mobile SERP survival, Facebook expands Marketplace ads & Apple’s WWDC keyn

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Mobile SERP survival: Technical SEO checklist Jun 5, 2018 by Barry Adams A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.


  1. Facebook expanding Marketplace ads to more countries & campaign objectives Jun 5, 2018 by Amy Gesenhues The company reports advertisers running ads in Marketplace are seeing positive returns.


  1. Apple and Google try to help you curb your smartphone compulsions Jun 5, 2018 by Greg Sterling Apple introduces new tools that are similar to Google’s in a new effort to limit smartphone overload.


  1. Tobii Pro releases analytics for its eye-tracking + VR Jun 5, 2018 by Barry Levine A year ago, the eye-tracking firm released an integration with the HTC Vive VR headset, but data analytics required a programmer.


  1. Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms Jun 5, 2018 by Ginny Marvin Apple shores up its pro-privacy, anti-tracking positioning.


  1. Apple’s WWDC 2018 keynote: An overview of the announcements Jun 4, 2018 by Greg Sterling Siri upgrades, augmented reality and Safari’s social tracking prevention were the significant announcements.


  1. Last call: Secure your seat at SMX Advanced now Jun 4, 2018 by Marketing Land SMX® Advanced is coming to Seattle in just a few days, and we hope to see you there! There are fewer than 25 All Access passes left, and they’re going fast. Grab yours now and join the largest gathering of elite search marketers June 11-13 for actionable tactics, in-depth learning and exceptional networking.


  1. Intro to Pinterest ads: From setup to success story Jun 4, 2018 by Akvile DeFazio Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your goals using effective tactics.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations Jun 5, 2018 by Robin Kurzer This the sixth in a string of acquisitions the company says will enhance the reader experience.


  1. The story of data, Part 5: Where are we going? Jun 5, 2018 by Robin Kurzer With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit.


  1. Say hello to Voice Interface Optimization Jun 5, 2018 by Barry Levine Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.


Online Marketing News From Around The Web:

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