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Marketing Day: Mobile E-Commerce Report, ICANN Proposes Policy Changes & Best Time To Tweet

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Mobile Is Converting: Accounts For More Than 30 Percent Of US Ecommerce Transactions In Q2 Online retailers and travel firms find success with apps. Cross-device measurement is becoming increasingly important.

  2. Facebook Touts Big Atlas Mobile Attribution Success For Live Nation’s Madonna Tour Concert promoter saw a 66% increase in ticket sales tied to mobile devices, an fact that Facebook says would have been impossible to know without Atlas’ “people-based” measurement.

  3. ICANN Proposes Policy Changes To Remove Privacy Protection Around Domain Name Owner Info Details that currently can be listed as private – like an owner’s name and address – could be made public under the new policy.

  4. Facebook Testing Lead Ads To Simplify Filling Out Forms On Mobile New ad unit automatically populates forms with contact information that consumers have shared with the social network.

  5. When’s The Best Time To Tweet? For Maximum Clicks, Buffer Says 2 A.M. Tweets in the wee hours produce higher engagement per tweet, according to a report by the social management platform.

  6. Quick Tips To Grow And Maintain A Healthy Email List How do you get your email marketing list off the ground and then keep it growing by leaps and bounds? Columnist Eric Dezendorf offers some tips.

  7. Is Google’s Mobilegeddon Scaring Website Owners Into Bad Design Decisions? Columnist Brian Massey believes Google may be doing businesses a disservice by recommending a responsive Web design to improve the mobile experience.

  8. Publishers Have Begun Prepping For Facebook’s Instant Articles Launch Newsrooms have begun readying content for the coming Instant Article ramp up. With some publishers planning on launching 30 to 40 articles each day, the ‘instant’ gold rush is near.

  9. Swrve Launches Predictive Marketing Suite For Mobile Apps Mobile marketing automation company says tool lets marketers engage with consumers proactively in a matter of seconds.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. 4 Twitter Tools that Help You With Customer Service, www.verticalresponse.com

  2. 6 Surprising B2B Facebook Marketing Case Studies, www.convinceandconvert.com

  3. Ads on Instagram: a user’s perspective, econsultancy.com

  4. Engaging Your Company in Social Media, www.stonetemple.com

  5. Facebook Hires Yahoo Cybersecurity Chief, blogs.wsj.com

  6. Getting Your First 1,000 Facebook Fans, blog.kissmetrics.com

  7. How to Use Facebook Custom Audiences for Increased Reach, www.socialmediaexaminer.com

  8. I Watched a Day’s Worth of Snapchat Discover Stories: Here’s What I Learned, contently.com

  9. Social Media Enters the US Workforce, www.emarketer.com

  10. Unilever’s Axe drafts Justise Winslow to reach NBA fans on social, www.mobilemarketer.com

  11. What Marketers Need to Know About 5 New Types of Social Commerce, www.adweek.com

  12. Why Snapchat’s 3V Advertising Model Is Flawed, adage.com

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