Sep 22, 20144 min read

Marketing Day: Mobile CTRs Offer Little Value, Apple’s Biggest Launch Ever & Pinterest&#8

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank With the major Jewish holidays upcoming, BBR Saatchi & Saatchi has created an amusing app for a worthy cause.
Facebook Adds A “Your Pages” Box To Page Administrators’ Timelines Need a reminder not to neglect your business’ Facebook Page? Probably not. But a nudge now and then couldn’t hurt, and Facebook providing that with a new Your Pages module at the top of many Page administrators’ feeds. The new module, in the upper-right hand corner of admins’ timelines, shows a snapshot of how well […]
Study Shows CTRs A False Metric For Mobile Ad Performance A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for marketers. Many people have long known that the click-through (CTR) is not a very useful metric for display ads and mobile display ads in particular. This study proves it. At very best CTR may be a directional […]
SMX East Starts Next Tuesday – Here’s How to Attend Search Engine Land’s – SMX East kicks off next Tuesday – September 30 – in New York City. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and internet marketing tactics and solutions you need to exceed your goals. SMX East offers flexible pass options […]
The Only B2B Advertising Metric That Matters What data do you use to measure B2B marketing success? It’s not about clicks and impressions. Learn what counts from Columnist Rachel Balik.
Apple’s iPhone 6 Launch Biggest Ever: 10 Million Sold Last week Apple said that it received more than four million pre-orders of the iPhone 6 and 6 Plus, leading some to wonder if the company would top its previous “first weekend” sales record of 9 million for the 5S/C. On September 19, the phones started arriving in stores for purchase by those who had not […]
Pinterest Inches Closer To Fuller Ad Rollout, Will Update Privacy Policy On Oct. 19 Pinterest continued the slow process of pinning down its advertising plans today by announcing updates to its privacy policy, effective Oct. 19. Yes, one month from today. “Our plan now,” wrote Pinterest’s Julie Park in a blog post, “is to make Promoted Pins more relevant to Pinners, and help advertisers understand how their ads impact […]
Google+ Is No Longer A Requirement For Creating A Google Account Google’s hard sell of Google+ continues to get softer. Earlier this month, Google quietly dropped the requirement that new users create a Google+ profile when they sign up for a Google account. A Google+ profile has been mandatory since January 2012, a requirement that some saw as a strong-arm tactic. With the change, brought to […]
EMarketer Report: Facebook Gets More Than Its Share Of Digital Ad Revenue U.S. adults will spend 21 minutes a day, 6% of their total time with digital media, on Facebook in 2014, but the social network pulls in 10% of U.S. digital advertising spending, according to figures released this week by eMarketer. That over-indexing stands in direct contrast to all other digital media that eMarketer tracks. For […]