Aug 13, 20145 min read

Marketing Day: Mobile Ad Revenue Surges, Facebook Launches Cross-Device Ad Reports & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Introduces Cross-Device Reporting For Ads It’s a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The social giant announced today that it is giving advertisers the ability to track conversions for people who interact with ads on mobile apps and websites. Facebook notes that a new […]
Arm & Hammer Taps Influencers To Promote #ClumpAndSeal Cat Litter The cute cat meme will never die. The internet has made cats more famous than, well, any human being. Just ask Grumpy Cat. Working with this incessant love for all things cats, Arm & Hammer teamed with Social Media Link and its Smiley360 product trial platform which encouraged cat owners to share their stories […]
Global Mobile Ad Revenue Hit 19.3B In 2013, Nearly Double Previous Year Global mobile advertising revenue continued to grow rapidly in 2013, nearly doubling its total to 19.3 billion, according to figures released today by the Interactive Advertising Bureau and IHS Technology. The 92% surge — the 2012 total was 10.1 billion — was driven by 123.4% percent growth in revenue from mobile display advertising and a […]
Google AdSense Launches Newly Designed Home Page It appears publishers must now use the new dashboard Google AdSense began testing toward the end of last year, and not everybody is happy about it. According to comment threads on both the Google AdSense help page and WebmasterWorld, users were recently switched to the new home page without the option of using the former dashboard. […]
Get To Know: Trupanion CMO Alison Andrew As pet insurance provider Trupanion’s CMO, Alison Andrew is charged with developing channels of business and producing marketing tools for pet shelters, breeders and the veterinary community. Founded in 2000, Trupanion offers pet owners medical insurance plans for their beloved cats and dogs, based on each animal’s specific needs. Andrew has spent the last decade […]
Improve Your Marketing ROI Predictions With These 3 Considerations While the industry is gradually getting savvier in general, lots of online marketers still base their budget and bid decisions on short-term returns using basic if/then statements across their paid search, social, and display ads programs. In a nutshell: if the short-term return on ad spend (ROAS) is low for a given social, display or […]
Predicting And Creating The Media RFP Of 2016 Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media buying world to keep up – in others, too slow to keep pace with the ongoing innovation. Regardless of how you see it, it’s clear that the RFP (Request For Proposal) process and format must change; so […]
Ad Management Platform AdStage Lands $6.25 Million In Series A Funding While more and more marketers are looking for solutions that bring both mobile and desktop campaigns together, it turns out investors are too. AdStage, an all-in-one ad management platform, announced today that they’ve secured $6.25 million in funding from Verizon Ventures, Digital Garage, Newbury Ventures, Freestyle Capital, Chris Noble and Neal Dempsey of Bay Partners. AdStage features […]
Before Millennials Go Shopping, They Turn To Facebook [Survey] When millennials want to learn more about local small businesses, they turn to Facebook over other social channels, according to a survey released this week by Gannett-owned marketing firm G/O Digital. It wasn’t even close. Facebook was cited by 62% of those surveyed as the most effective social channel for researching local businesses before visiting […]