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Marketing Day: Microsoft To Buy InMobi, Location-Based Trends & Top Facebook Publishers

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Limelight Scores $3 Million To Launch Its Live Marketing Platform In U.S. Jan 15, 2016 by Barry Levine Toronto-based company says this is the first set of digital tools designed specifically for face-to-face events like test drives, in-person product sampling, trade shows and the like.


  1. Report: Microsoft To Buy Global Mobile Ad Platform InMobi — [Updated] Jan 15, 2016 by Greg Sterling According to an unconfirmed report, Microsoft is buying mobile ad network/platform InMobi. The company, which is based in Bangalore, India, says that its network touches more than a billion users per month.

  2. Why Grave Misconceptions About SEO Still Persist Jan 15, 2016 by Jayson DeMers Myths and misconceptions about search engine optimization just don’t seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it.

  3. Four Key Mobile And Location-Based Trends For 2016 Jan 15, 2016 by Aaron Strout From mobile payments to the IoT, columnist Aaron Strout takes a look at the top trends in mobile we should expect to see this year.

  4. Time To Exercise The Right Brain In Marketing Jan 15, 2016 by Claudine Bianchi In a world inundated with messaging and branding, we need to look beyond the numbers and tools and focus on how to connect with people. Columnist Claudine Bianchi explains.

  5. Facebook’s “Find-a-Friend” Contacts-Invitation Tool Ruled Illegal In Germany Jan 15, 2016 by Greg Sterling Facebook’s “friend finder” contacts-invitation function has been found to violate Germany’s data protection rules. The country’s highest court also called it a deceptive marketing practice and has ordered the feature disabled in Germany.

  6. Minneapolis-Based Startup Nabs $3 Million To Offer Brand-Sponsored Online Courses Jan 14, 2016 by Barry Levine Launched late last year, The Big Know is providing expert-created courses about happiness, stress, diabetes and other topics for thousands of students at a time.

  7. Which Publishers Are Winning On Facebook? HuffPo & BuzzFeed Take The Lead Jan 14, 2016 by Tamar Weinberg These news brands won on Facebook in December 2015, seeing success in covering topics such as gun control, politics and the environment.

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