Jun 13, 20165 min read

Marketing Day: Microsoft LinkedIn deal, Snapchat ads & brands on Facebook Live

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Someday, this story may be written by a computer Jun 13, 2016 by Barry Levine Computers are already graduating from writing financial reports and short marketing messages to self-creating ads and attempts at essays.
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads Jun 13, 2016 by Janet Driscoll Miller Contributor Janet Driscoll Miller has been spending on LinkedIn on behalf of her agency’s clients for the last four years. Here, she lays out her hopes, fears and a few suggestions for Microsoft as it integrates the B2B social network it has purchased.
As Snapchat’s ad biz expands, it’s pressing for shorter ads Jun 13, 2016 by Tim Peterson Snapchat will make it easier for brands to buy ads to run in more places, but it’s also pushing advertisers to cut their ad lengths.
The big picture guide to local SEO: ranking in 2016 & beyond Jun 13, 2016 by Marcus Miller Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.
SocialPro is one week away, register today! Jun 13, 2016 by Chris Sherman Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working professionals.
How to prepare for AdWords’ expanded text ads and device-based bidding Jun 13, 2016 by Matt Umbro Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live.
New Podcast: Listen to Marketing Land Live via iTunes or Google Play Jun 13, 2016 by Matt McGee Our weekly video show is now available as an audio podcast, making it easy for anyone to listen while on the road, at home or wherever it’s most convenient.
The Microsoft LinkedIn Deal: What it means for advertisers Jun 13, 2016 by Ginny Marvin What might the merging of the two biggest graphs of professional data mean for advertisers?
Creating the VIP treatment for your customers Jun 13, 2016 by James Green How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels to deliver the best experience.
How ignoring online reputation can destroy your PPC campaign Jun 13, 2016 by Chris Silver Smith Don’t make the mistake of ignoring your company’s ratings and reviews. Columnist Chris Silver Smith explains how your online reputation affects your PPC campaigns.
How 3 brands are using Facebook Live to connect, engage & inspire their fans Jun 13, 2016 by Amy Gesenhues Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin’ Donuts, Tastemade and The Young Turks news network.
5 strategies to convert your readers into email subscribers Jun 13, 2016 by Daniel Faggella How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads.
Microsoft buys LinkedIn for $26.2 billion Jun 13, 2016 by Greg Sterling Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn under CEO Nadella
[WATCH] Marketing Land Live #17: Apple gets into paid search, Snapchat’s new Discover tab & more Jun 13, 2016 by Matt McGee In our latest weekly video show, we talk about paid search adds in Apple’s App Store, Snapchat’s contrarian view about using sound in videos and more.