Sep 5, 20145 min read

Marketing Day: McDonald’s Twitter Fail, Holiday Email Marketing Prep & Facebook Privacy C

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: Smartphone Shares Flat Ahead Of iPhone 6 Launch The monthly smartphone report from comScore has become as “boring” as the search market share report. It now changes very little month over month. The following reflects the platform share numbers for July 2014: Google leads, Apple is second and everyone else is in the low single digits. This month Google and Android lost a […]
Facebook Gives App Developers A Simpler Way To Integrate With The Platform Facebook announced today that it is simplifying the process for developers integrating apps into the social network. A blog post by software engineer Dmitry Soshnikov explained how it used to be: In the original app-creation flow, you had to find and download our latest SDKs, create a Facebook App ID, enable the platform you were […]
Baidu Invests $10 Million In “Indoor GPS” Provider IndoorAtlas Bluetooth beacons and iBeacon, in particular, have received much of the coverage and attention surrounding indoor location. However, there are numerous other indoor location technologies: WiFi, sound, LED lighting, video — and magnetic positioning. The latter is being championed by just one company commercially right now: IndoorAtlas. Earlier this week, IndoorAtlas announced a $10 million investment from Chinese […]
OOPS! McDonald’s Tweets That Its Own Video Is “Bad Information” About Chicken McNuggets All that work McDonald’s has done to convince people of the quality of its food, gone in a tweet? It’s probably not that bad, but it is embarrassing that McDonald’s called one of its own educational videos “bad information” on Twitter today. Come along for this edition of brand tweet gone bad. It started on Monday, […]
Forget The New iPhone. IKEA Introduces The Most Amazing Device Ever In an hilariously tongue-in-cheek video, IKEA has dramatically re-introduced to a deeply digitally entrenched world something that “changes the way we live, a device so simple and intuitive using it feels almost familiar.”
The Holiday Prep That Email Marketers Should Be Doing Now Are you planning your holiday email campaigns for the coming season? If not, start now for success on Black Friday and Cyber Monday.
Why So Pushy? Why Social Networks Push Non-Friend Content In Your Streams Despite Facebook’s recent throttling of organic reach, it’s become increasingly common to see content from people you don’t follow in your social feeds.
Emoji App From Former Twitter Chief Scientist Converts User Activities Into Cute Pictures A new iOS app is taking user activity and converting into another format. You may be thinking, this new format would be hardcore structured data, but you’d be wrong. Steven takes the user activity and converts into simple emojis. Users perform actions and based on their locations, their activities are updated in picture format. The […]
Best Gift Ever: The Right Data Delivers Holiday Search Campaign Success It’s that time of year again – brick-and-mortar retailers are already decking the halls, and that endless loop of seasonal favorites pouring out of store speakers can’t be far behind. Hard to believe, but holiday shopping season is just around the corner. Last holiday season, consumers spent $601.8 billion (up 3.8 percent from $592B the […]
Self-Serve Twitter Ads Touch Down In 11 New Countries The highly popular self-service ad product from Twitter is continuing its global penetration. Geared toward small to medium sized businesses, self-serve ads are the quick route for advertisers without massive budgets to get involved. The new roll out feature 11 countries throughout Europe and Latin America, bringing the total number of active countries up to […]
Facebook Rolls Out Privacy Checkup For All Users Facebook today moved to better educate its users about privacy settings on the social network. The “Privacy Checkup,” first introduced in the last spring, will be rolled out to all users in the coming days. It’s a three-step process, an interactive tutorial guided by a cartoon blue dinosaur that gives people more information about who […]
No, Pinterest I’m Not Getting Married File this in the harmless-but-creepy folder. Pinterest sent a good number of users email this week congratulating them on their upcoming weddings and pointing them to marriage related boards. Hi xxxx, You’re getting married! And because we love wedding planning — especially all the lovely stationery — we invite you to browse our best boards […]